The OBEY Clothing Brand Story
OBEY has been a key player in the global streetwear game for over 20 year now, since its clothing line was launched in 2001 by renowned street artist Shepard Fairey (designer of the Obama ‘Hope’ poster).
That’s why we’ve stocked it since 2005 here at Urban Industry: because it always has its finger on the pulse, and it never stands still. What can we say? This brand is a big part of our own history. So much so that we hosted a UK exclusive of the Obey Giant documentary back in 2018.
The brand’s roots come directly from counterculture: OBEY started out as a street art campaign way back in 1989 (titled “Andre the Giant Has a Posse”) when Fairey was still at the Rhode Island School of Design. He had no intention of turning this initial vision into a clothing brand – it just evolved that way naturally. Fairey describes the campaign as “an experiment in phenomenology” – and it certainly proved successful, with the US skate community adopting Andre stickers and plastering them all over the country.
12 years into the OBEY phenomenon, Fairey began to spread his iconography through clothing – which he saw as yet another medium. And the rest is history, to put it simply. It’s the kind of brand you’ll spot anywhere and everywhere, in places where you least expect.
We consistently stock a wide range of OBEY clothing and accessories, focusing on t-shirts (short-sleeve and long-sleeve) and jackets but we also get in plenty of other essentials such as hoodies, trousers, hats, sports socks and even the occasional bag.
If you have any questions about any of the products, whether it’s their availability, sizing, colourways or anything else, hit us up on live chat or send us an email. We’ll be happy to assist!
-
Available in
- M
- L
- XL
OBEY Established Works Bold Zip Hoodie II
Rain ForestRegular price £104.95 GBPRegular priceUnit price per£0.00 GBPSale price £104.95 GBP -
30% Off
Available in
- M
- L
- XL
OBEY Established Works Bold Zip Hoodie II
BlackRegular price £73.95 GBPRegular priceUnit price per£104.95 GBPSale price £73.95 GBP (-30%)Sale -
Available in
- M
- L
- XL
OBEY Bigwig Barry Woven Shirt
Black MultiRegular price £99.95 GBPRegular priceUnit price per£0.00 GBPSale price £99.95 GBP -
Available in
- M
- L
- XL
OBEY Bigwig Barry Woven Shirt
Academy Navy MultiRegular price £99.95 GBPRegular priceUnit price per£0.00 GBPSale price £99.95 GBP -
Available in
- M
- L
- XL
OBEY Tucker Woven Shirt
Irish Cream MultiRegular price £99.95 GBPRegular priceUnit price per£0.00 GBPSale price £99.95 GBP -
Available in
- 30W
- 32W
- 34W
- 36W
OBEY Hardwork Denim Pant
Stonewash IndigoRegular price £104.95 GBPRegular priceUnit price per£0.00 GBPSale price £104.95 GBP -
Available in
- ONE SIZE
OBEY Future Beanie
Botanical GardenRegular price £34.95 GBPRegular priceUnit price per£0.00 GBPSale price £34.95 GBP -
Available in
- ONE SIZE
OBEY Future Beanie
BlackRegular price £34.95 GBPRegular priceUnit price per£0.00 GBPSale price £34.95 GBP -
Available in
- ONE SIZE
OBEY Andy Socks
WhiteRegular price £19.95 GBPRegular priceUnit price per£0.00 GBPSale price £19.95 GBP -
Available in
- ONE SIZE
OBEY Mushroom Socks
Dark Navy MultiRegular price £19.95 GBPRegular priceUnit price per£0.00 GBPSale price £19.95 GBP -
Available in
- S
- M
- L
- XL
OBEY Brick By Brick T-Shirt
WhiteRegular price £41.95 GBPRegular priceUnit price per£0.00 GBPSale price £41.95 GBP -
Available in
- M
- L
- XL
OBEY Hardwork Zip Up Jacket
Faded BlackRegular price £174.95 GBPRegular priceUnit price per£0.00 GBPSale price £174.95 GBP -
Available in
- ONE SIZE
OBEY Bold Twill 6 Panel Strapback Cap
OliveRegular price £44.95 GBPRegular priceUnit price per£0.00 GBPSale price £44.95 GBP -
Available in
- ONE SIZE
OBEY Bold Twill 6 Panel Strapback Cap
BlackRegular price £44.95 GBPRegular priceUnit price per£0.00 GBPSale price £44.95 GBP -
Available in
- 30W
- 32W
- 34W
- 36W
OBEY Hardwork Work Pant
Smokey OliveRegular price £99.95 GBPRegular priceUnit price per£0.00 GBPSale price £99.95 GBP -
Available in
- 30W
- 32W
- 34W
- 36W
OBEY Hardwork Work Pant
BlackRegular price £99.95 GBPRegular priceUnit price per£0.00 GBPSale price £99.95 GBP -
Available in
S- M
- L
- XL
OBEY Every Corner T-Shirt
WhiteRegular price £41.95 GBPRegular priceUnit price per£0.00 GBPSale price £41.95 GBP -
21% Off
Available in
- S
- M
- L
XL
SaleOBEY Bird T-Shirt
BlackRegular price £32.95 GBPRegular priceUnit price per£41.95 GBPSale price £32.95 GBP (-21%)Sale