Shepard Fairey's Obey Clothing is one of the biggest streetwear brands in the world. Obey has come a long way since the original Andre the Giant Has A Posse campaign. Since 1989, the Obey street art campaign has become an important urban phenomenon, subconsciously touching those well aware of their environment. Through the vision of Shepard Fairey, Obey has evolved into one of the most controversial yet influential symbols of the 21st century. Derived from a pop-culture athlete in the eighties, the Obey icon has been bombed in developed and rural cities around the world. Its ambiguous idea immediately sparks philosophical discussion and ultimately motivates the inner-person through active participation. Obey Clothing continues the art based themes into wearable pieces.