The KAVU Brand Story
Commercial fisherman Barry Barr created the KAVU brand in Seattle in 1993, when he began selling the now iconic Strapcap out of his car, before ditching the fishing trade to devote his full attention to his fledgling company. 27 years later and counting, KAVU is a worldwide brand whose products are instantly recognisable among certain portions of the outdoor community.
The brand’s name comes from the aviation meteorology term “clear above visibility unlimited”, used to describe a clear and cloudless sky — i.e. ideal conditions for flying, or doing just about any activity in the great outdoors.
Along with the iconic laidback aesthetic, one of the reasons we love KAVU here at Urban Industry is because it is committed to sustainability, making the effort to abide by the three Rs: reducing, reusing and recycling wherever possible in the company’s retail spaces and offices alike. In the words of KAVU themselves: “Starting in 2013 we have been working hard behind the scenes implementing sustainable process in all our sourcing, manufacturing, packaging, office, culture, warehousing and distribution”.
We stock a large selection of brand-new KAVU products, from modern classics such as the aforementioned Strapcap/Strapvisor and the Spectator Hip Pack, to practical, graphic-branded basics such as the Klear T-Shirt, the Buzznard T-Shirt, hoodies and sweats.
You can also read our journal interview with Kavu founder, Barry Barr here.
Feel free to get in touch if you have about any of our products, whether it’s sizing, materials or another matter — we’ll help as much as we can.
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21% Off
Available in
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Kavu Wayside Fleece Jacket
Timber NightsRegular price £94.95 GBPRegular priceUnit price per£119.95 GBPSale price £94.95 GBP (-21%)Sale -
21% Off
Available in
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Kavu Wayside Fleece Jacket
BlackRegular price £94.95 GBPRegular priceUnit price per£119.95 GBPSale price £94.95 GBP (-21%)Sale -
22% Off
Available in
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Kavu Brudenell Jacket
Dark ShadowRegular price £69.95 GBPRegular priceUnit price per£89.95 GBPSale price £69.95 GBP (-22%)Sale -
24% Off
Available in
- S
MLXL
Kavu Teannaway Mock Neck Fleece
Sasquatch TwilightRegular price £64.95 GBPRegular priceUnit price per£84.95 GBPSale price £64.95 GBP (-24%)Sale -
24% Off
Available in
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Kavu Teannaway Mock Neck Fleece
Black Hills SpruceRegular price £64.95 GBPRegular priceUnit price per£84.95 GBPSale price £64.95 GBP (-24%)Sale -
35% Off
Available in
ML- XL
Kavu Teannaway Mock Neck Fleece
Peaks LineRegular price £54.95 GBPRegular priceUnit price per£84.95 GBPSale price £54.95 GBP (-35%)Sale -
20% Off
Available in
- ONE SIZE
SaleKavu Grizzly Mix Bag
Camp TimeRegular price £23.95 GBPRegular priceUnit price per£29.95 GBPSale price £23.95 GBP (-20%)Sale -
20% Off
Available in
- ONE SIZE
Kavu Washtucna Waist Bag
Camp TimeRegular price £35.95 GBPRegular priceUnit price per£44.95 GBPSale price £35.95 GBP (-20%)Sale -
31% Off
Available in
- ONE SIZE
Kavu Above Standard Trucker Cap
BlackRegular price £23.95 GBPRegular priceUnit price per£34.95 GBPSale price £23.95 GBP (-31%)Sale -
Clearance
Available in
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Kavu Bainbridge Shirt
ReflectionsRegular price £34.95 GBPRegular priceUnit price per£69.95 GBPSale price £34.95 GBP (-50%)Sale -
Available in
- S
MLXL
Kavu Bainbridge Shirt
Everyday PlayRegular price £34.95 GBPRegular priceUnit price per£69.95 GBPSale price £34.95 GBP (-50%)Sale -
Available in
SML- XL
SaleKavu The Jam Shirt
Crane CrewRegular price £39.95 GBPRegular priceUnit price per£59.95 GBPSale price £39.95 GBP (-33%)Sale -
Available in
- M
LXL
SaleKavu Set Off T-Shirt
Niagara FallsRegular price £24.95 GBPRegular priceUnit price per£49.95 GBPSale price £24.95 GBP (-50%)Sale