The Norse Projects Brand Story
Founded and based in the Danish capital city of Copenhagen, Norse Projects is the epitome of modern Scandinavian style. Putting a Danish slant on streetwear, skatewear and workwear, the Norse Projects brand is all about clean lines and understated design.
Norse Projects began as a skating store in Copenhagen in 2004, selling other brands, while developing a line of own-brand tees, which became popular among the local community. From there, a full Norse Projects clothing line was established in 2009, and the brand has been under the guidance of creative director and co-founder Tobia Sloth ever since.
We sell an all-encompassing range of Norse Projects men’s clothing here at Urban Industry, from jackets and sweatshirts, to shirts and tees, to chinos and shorts, plus plenty of accessories.
The brand has become well-known for luxurious takes on everyday staples, from the Niels striped t-shirt, to the Aros chino, to the Anton shirt, each coming in various colourways and textures. The simplicity coupled with the focus on neutral tones means that these pieces are adaptable, and can be layered to perfection throughout the seasons.
Another of the brand’s strengths is its use of technical fabrics such as Gore-Tex, Pertex and Solotex, for outerwear and other performance-focused pieces. If you’re looking for a technical jacket that is subtle and unassuming, Norse Projects is the one.
Pieces tend to be true to size, but let us know if you have any queries on sizing or general fits if you’re unsure. We’ll be happy to help on live chat or through email (mailorder@urbanindustry.co.uk).
-
Available in
- M
- L
- XL
Norse Projects Silas Tech Poplin Shirt
Sediment GreenRegular price £159.95 GBPRegular priceUnit price per£0.00 GBPSale price £159.95 GBP -
Available in
- M
- L
- XL
Norse Projects Ezra Light Stretch Pant
Beech GreenRegular price £159.95 GBPRegular priceUnit price per£0.00 GBPSale price £159.95 GBP -
20% Off
Available in
M- L
- XL
Norse Projects Norse Standard T-Shirt
WhiteRegular price £51.95 GBPRegular priceUnit price per£64.95 GBPSale price £51.95 GBP ( - 20%)Sale -
20% Off
Available in
- M
- L
- XL
Norse Projects Norse Standard T-Shirt
BlackRegular price £51.95 GBPRegular priceUnit price per£64.95 GBPSale price £51.95 GBP ( - 20%)Sale -
20% Off
Available in
- M
- L
- XL
Norse Projects Norse Standard Oxford BD Shirt
Pale Blue StripeRegular price £127.95 GBPRegular priceUnit price per£159.95 GBPSale price £127.95 GBP ( - 20%)Sale -
Available in
- M
- L
- XL
Norse Projects Norse Standard Twill Overshirt
Sediment GreenRegular price £224.95 GBPRegular priceUnit price per£0.00 GBPSale price £224.95 GBP -
Available in
- M
- L
- XL
Norse Projects Norse Standard Merino Lambswool Sweater
Grey MelangeRegular price £194.95 GBPRegular priceUnit price per£0.00 GBPSale price £194.95 GBP -
Available in
- S
- M
- L
- XL
Norse Projects Norse Standard Hoodie
Grey MelangeRegular price £169.95 GBPRegular priceUnit price per£0.00 GBPSale price £169.95 GBP -
Available in
- S
- M
- L
- XL
Norse Projects Norse Standard Hoodie
Sediment GreenRegular price £169.95 GBPRegular priceUnit price per£0.00 GBPSale price £169.95 GBP -
Available in
- S
- M
- L
- XL
Norse Projects Norse Standard Hoodie
EspressoRegular price £169.95 GBPRegular priceUnit price per£0.00 GBPSale price £169.95 GBP -
Available in
- S
- M
- L
- XL
Norse Projects Norse Standard Sweatshirt
Grey MelangeRegular price £144.95 GBPRegular priceUnit price per£0.00 GBPSale price £144.95 GBP -
Available in
- S
- M
- L
- XL
Norse Projects Norse Standard Sweatshirt
Sediment GreenRegular price £144.95 GBPRegular priceUnit price per£0.00 GBPSale price £144.95 GBP -
20% Off
Available in
- M
- L
- XL
Norse Projects Osvald Twill Shirt
OatmealRegular price £115.95 GBPRegular priceUnit price per£144.95 GBPSale price £115.95 GBP ( - 20%)Sale -
20% Off
Available in
S- M
- L
- XL
Norse Projects Osvald Twill Shirt
Dark NavyRegular price £115.95 GBPRegular priceUnit price per£144.95 GBPSale price £115.95 GBP ( - 20%)Sale -
20% Off
Available in
- M
- L
- XL
Norse Projects Johannes Logo T-Shirt
Sediment GreenRegular price £55.95 GBPRegular priceUnit price per£69.95 GBPSale price £55.95 GBP ( - 20%)Sale -
20% Off
Available in
- M
- L
- XL
Norse Projects Johannes Logo T-Shirt
Wine RedRegular price £55.95 GBPRegular priceUnit price per£69.95 GBPSale price £55.95 GBP ( - 20%)Sale -
20% Off
Available in
SM- L
- XL
Norse Projects Ezra Light Stretch Pant
Dark NavyRegular price £127.95 GBPRegular priceUnit price per£159.95 GBPSale price £127.95 GBP ( - 20%)Sale -
Clearance
Available in
S- M
- L
- XL
Norse Projects Ezra Light Stretch Pant
BlackRegular price £127.95 GBPRegular priceUnit price per£159.95 GBPSale price £127.95 GBP ( - 20%)Sale -
20% Off
Available in
- ONE SIZE
Norse Projects Twill Sports Cap
Sediment GreenRegular price £59.95 GBPRegular priceUnit price per£74.95 GBPSale price £59.95 GBP ( - 20%)Sale -
Available in
- ONE SIZE
Norse Projects Bjarki Neps Socks
Light Grey MelangeRegular price £24.95 GBPRegular priceUnit price per£0.00 GBPSale price £24.95 GBP -
31% Off
Available in
ML- XL
Norse Projects Ivan Relaxed Cotton Linen Shirt
EcruRegular price £99.95 GBPRegular priceUnit price per£144.95 GBPSale price £99.95 GBP ( - 31%)Sale -
34% Off
Available in
- M
L- XL
Norse Projects Carsten Relaxed Dobby Check Shirt
Spruce GreenRegular price £104.95 GBPRegular priceUnit price per£159.95 GBPSale price £104.95 GBP ( - 34%)Sale -
Clearance
Available in
S- M
LXL
Norse Projects Marten Relaxed Raglan Light Sweatshirt
Spruce GreenRegular price £72.45 GBPRegular priceUnit price per£144.95 GBPSale price £72.45 GBP ( - 50%)Sale -
Clearance
Available in
ML- XL
Norse Projects Ivan Oxford Monogram Shirt
Spruce GreenRegular price £64.95 GBPRegular priceUnit price per£129.95 GBPSale price £64.95 GBP ( - 50%)Sale -
20% Off
Available in
- ONE SIZE
Norse Projects Twill Sports Cap
Dark NavyRegular price £59.95 GBPRegular priceUnit price per£74.95 GBPSale price £59.95 GBP ( - 20%)Sale -
20% Off
Available in
- ONE SIZE
Norse Projects Twill Sports Cap
BlackRegular price £59.95 GBPRegular priceUnit price per£74.95 GBPSale price £59.95 GBP ( - 20%)Sale -
Clearance
Available in
ML- XL
Norse Projects Anton Light Twill Shirt
ClayRegular price £72.45 GBPRegular priceUnit price per£144.95 GBPSale price £72.45 GBP ( - 50%)Sale -
Clearance
Available in
- M
LXL
Norse Projects Rollo Cotton Lined Shirt
Calcite BlueRegular price £104.95 GBPRegular priceUnit price per£209.95 GBPSale price £104.95 GBP ( - 50%)Sale -
Clearance
Available in
- S
MLXL
Norse Projects Johannes Logo T-Shirt
BlackRegular price £34.95 GBPRegular priceUnit price per£69.95 GBPSale price £34.95 GBP ( - 50%)Sale -
Clearance
Available in
ML- XL
Norse Projects Ivan Relaxed Cotton Linen Shirt
Pale BlueRegular price £72.45 GBPRegular priceUnit price per£144.95 GBPSale price £72.45 GBP ( - 50%)Sale -
Available in
ML- XL
Norse Projects Leif Cotton Linen Polo Shirt
ClayRegular price £79.95 GBPRegular priceUnit price per£159.95 GBPSale price £79.95 GBP ( - 50%)Sale -
Clearance
Available in
ML- XL
Norse Projects Johannes Kanonbadsvej Print T-Shirt
WhiteRegular price £39.95 GBPRegular priceUnit price per£79.95 GBPSale price £39.95 GBP ( - 50%)Sale -
Clearance
Available in
- UK7.5
UK8UK9UK9.5UK10.5
Norse Projects Mountain Boot
Dark Ice BlueRegular price £139.95 GBPRegular priceUnit price per£279.95 GBPSale price £139.95 GBP ( - 50%)Sale -
Available in
UK7.5- UK8
UK9UK9.5UK10.5
Norse Projects Mountain Boot
BlackRegular price £139.95 GBPRegular priceUnit price per£279.95 GBPSale price £139.95 GBP ( - 50%)Sale -
Clearance
Available in
- UK7.5
UK8UK9UK9.5UK10.5
Norse Projects Laced Up Runner Shoes
Slate GreyRegular price £127.45 GBPRegular priceUnit price per£254.95 GBPSale price £127.45 GBP ( - 50%)Sale -
Clearance
Available in
UK8UK9UK9.5UK10.5- UK11.5
Norse Projects Lace Up Hyper Runner V08 Shoes
BlackRegular price £124.95 GBPRegular priceUnit price per£249.95 GBPSale price £124.95 GBP ( - 50%)Sale -
Clearance
Available in
M- L
XL