Norse Projects

Brand Story

Founded and based in the Danish capital city of Copenhagen, Norse Projects is the epitome of modern Scandinavian style. Putting a Danish slant on streetwear, skatewear and workwear, the Norse Projects brand is all about clean lines and understated design.

Norse Projects began as a skating store in Copenhagen in 2004, selling other brands, while developing a line of own-brand tees, which became popular among the local community. From there, a full Norse Projects clothing line was established in 2009, and the brand has been under the guidance of creative director and co-founder Tobia Sloth ever since.

We sell an all-encompassing range of Norse Projects men’s clothing here at Urban Industry, from jackets and sweatshirts, to shirts and tees, to chinos and shorts, plus plenty of accessories.

The brand has become well-known for luxurious takes on everyday staples, from the Niels striped t-shirt, to the Aros chino, to the Anton shirt, each coming in various colourways and textures. The simplicity coupled with the focus on neutral tones means that these pieces are adaptable, and can be layered to perfection throughout the seasons.

Another of the brand’s strengths is its use of technical fabrics such as Gore-Tex, Pertex and Solotex, for outerwear and other performance-focused pieces. If you’re looking for a technical jacket that is subtle and unassuming, Norse Projects is the one.


Pieces tend to be true to size, but let us know if you have any queries on sizing or general fits if you’re unsure. We’ll be happy to help on live chat or through email (mailorder@urbanindustry.co.uk).