Collection: Beams Plus

The Beams Plus Brand Story

Summing Up Beams Plus

Founded in 1999 as a subsidiary of the legendary Japanese retailer BEAMS, Beams Plus is a dedicated homage to the "Golden Age" of American menswear. The brand meticulously recreates and reimagines the aesthetic landscape of 1945 to 1965, a pivotal era when military functionalism met the burgeoning Ivy League look and rugged workwear. Rather than simply producing vintage replicas, Beams Plus focuses on the Heritage of "good-old American styles," updating them with contemporary Japanese craftsmanship and superior fabrications. At Urban Industry, we recognise Beams Plus as a starting cornerstone of the modern wardrobe, offering a sophisticated bridge between timeless subcultures and functional everyday wear. Whether it is their precision-cut Oxford shirts or their iconic pleated trousers, the brand remains an authoritative voice in the global Menswear scene, embodying a "rugged-yet-refined" philosophy that resonates with our curated ethos.

How Does Beams Plus Stack Up

• Proprietary Fabrications: Beams Plus frequently utilises high-specification materials, such as Shinko jersey or authentic Madras checks sourced from India, ensuring that even a basic T-shirt has a superior hand-feel and structural integrity compared to mass-market alternatives.

• Precision Tailoring: Their signature silhouettes, particularly the "2-Pleat" trousers, feature a distinctively tapered leg and a cropped hem. This design provides a voluminous thigh for comfort while maintaining a sharp, clean break at the footwear.

• Military-Grade Construction: Many outerwear pieces incorporate Ripstop weaves and heavy-duty hardware, drawing directly from mid-century mil-spec archives to ensure longevity and abrasion resistance.

• Technical Knitwear: Using traditional techniques like loopwheeling or high-gauge Intarsia, their knitwear provides exceptional thermal retention without the bulk, often finished with reinforced "V-gusset" necklines to prevent stretching.

The Urban Industry Take on Beams Plus

For the UK climate, Beams Plus is a masterclass in layering. Their shirting is robust enough to act as a light outer layer during spring, while their knitwear fits seamlessly under a technical shell when the weather turns. Regarding sizing, Beams Plus follows a traditional Japanese "Standard Fit" which can feel slightly slim compared to American or oversized European brands. We generally recommend that customers who prefer a relaxed, contemporary look should size up by one full size. However, if you are after a sharp, authentic Ivy League silhouette, staying true to your usual size will provide that tailored, period-correct aesthetic. Their trousers are notoriously reliable in their consistency: if you find your fit in the 2-pleat chino, it will likely translate across their entire corduroy and twill range. You can read more on our "Beams Plus = American Style x Japanese Know How" piece on our journal Pages. 

Our Beams Plus FAQ

Are Beams Plus clothes made in Japan? While the brand is headquartered in Harajuku, Tokyo, and all design work is handled by Hideki "Harry" Mizobata’s team in Japan, manufacturing is split between Japanese artisan factories and specialist global partners to ensure the most authentic production for specific garments, such as their Indian-woven Madras.

How do Beams Plus shirts fit compared to other brands? They are generally more tailored and shorter in the body than brands like Carhartt WIP. They are designed to be worn either tucked or untucked, making them highly versatile for both formal and casual settings.

How should I wash my Beams Plus items to prevent shrinking? Due to the high natural fibre content (often 100% cotton or wool), we recommend a cold wash and air drying. Avoid tumble drying to preserve the unique textures and prevent the "shrink-to-fit" characteristic of their raw-style fabrics.

Why buy Beams Plus from Urban Industry

Urban Industry has been a fixture in the independent retail landscape since 2002. Our longevity is built on a foundation of trust and an obsessive commitment to curation. When you buy Beams Plus from us, you are supported by our industry-leading customer service, reflected in our high ratings across Trustpilot, Google, and Judge.me. Based in Eastbourne, East Sussex, we are a true UK-born business that understands the needs of the local enthusiast while providing Fast Shipping to our global community. We don't just "stock" brands: we live them, ensuring that every piece in our Beams Plus collection meets our rigorous standards for quality and style.