Levis are regarded as the true originators of denim jeans. Levis are a mainstay here at Urban Industry. From the 501 right up to the more slim cut 510 and 511, Levis continue to be popular with all sorts. Let's not forget the quality Levis shirts and knitwear that are proving to be just as popular. Levis denim jeans was founded in 1853 when Levi Strauss came from Bavaria, Germany to San Francisco, California to open a west coast branch of his brothers' New York dry goods business.