Collection: New Balance

The New Balance Brand Story

New Balance, established in 1906, has evolved from a Boston-based arch support company into a global leader in athletic footwear and apparel. Renowned for its commitment to quality, innovation, and performance, New Balance seamlessly blends a rich heritage with modern advancements to cater to athletes and casual wearers alike.

A Legacy of Innovation and Craftsmanship

From its inception, New Balance has prioritized the development of products that enhance athletic performance and provide superior comfort. The brand's dedication to technical excellence is evident in features such as blended gel inserts and heel counters, which offer enhanced support and stability. Unlike many competitors, New Balance offers a wide range of sizes, accommodating both narrow and wide widths to ensure a perfect fit for every customer. 

Made in the USA and UK: A Commitment to Domestic Manufacturing

A distinguishing factor for New Balance is its steadfast commitment to domestic manufacturing. The brand operates multiple factories in the United States and the United Kingdom, producing a significant portion of its products locally. This dedication not only supports local economies but also ensures stringent quality control, resulting in products that meet the highest standards. 

Iconic New Balance Product Lines

New Balance's product portfolio boasts several iconic lines that have garnered a loyal following:

• 574 Series: Introduced in the late 1980s, the 574 series became an instant classic, known for its versatility and comfort. Originally designed as a running shoe, it has transitioned into a lifestyle staple, appreciated for its retro aesthetic and durable construction.

• 990 Series: Launched in 1982, the 990 series set a new standard for running shoes with its combination of cushioning and stability. Over the decades, it has maintained its status as a premium choice for both runners and fashion enthusiasts, embodying the brand's philosophy of "Endorsed by No One."

• Fresh Foam Collection: Emphasizing comfort and performance, the Fresh Foam line incorporates advanced midsole technology to provide a plush, responsive ride. Models like the Fresh Foam 1080v13 have received acclaim for their cushioning and support, making them favorites among long-distance runners

Sustainability and Social Responsibility

In recent years, New Balance has intensified its focus on sustainability. Initiatives include the use of recycled materials in products, reducing waste in manufacturing processes, and implementing environmentally friendly practices across operations. The brand's "Green Leaf" standard highlights products that meet specific environmental criteria, reflecting a commitment to a more sustainable future. 

Collaborations and Cultural Impact

New Balance has successfully collaborated with various designers, artists, and brands to create limited-edition releases that resonate with diverse audiences. Partnerships with fashion labels and cultural icons have resulted in unique interpretations of classic silhouettes, further cementing the brand's influence in both athletic and lifestyle markets. 

Experience New Balance at Urban Industry

At Urban Industry, we are proud to feature a curated selection of New Balance products that exemplify the brand's dedication to quality and style. Whether you're seeking performance-driven running shoes or timeless lifestyle sneakers, our collection offers something for everyone.

Discover the latest New Balance arrivals and experience first hand the craftsmanship and innovation that have defined the brand for over a century. Elevate your footwear game with designs that blend functionality with fashion, ensuring you look and feel your best, whether on the track or the street.

Explore our New Balance collection today and find the perfect pair that aligns with your style and performance needs. Experience the fusion of heritage and innovation that makes New Balance a standout choice for discerning individuals.

Our New Balance footwear range is constantly evolving and expanding, so sign up to our email list to receive the latest updates. If you're looking for some cheaper sale new balance shoes or clothing you can check out our New Balance Sale page. If you have any questions about our NB products, sizes, fits or anything else, get in touch via live chat or email (links are at the bottom of the page for you).