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New Balance  –  Boston, Massachusetts, USA. Est. 1906.


Brand Story

Urban Industry has been stocking New Balance shoes for a number of years now and our range has come to include much of the top tier offerings from the brand including all the Made in the USA and Made in the UK trainers. The story of New Balance shoes begins at the dawn of the 20th century in Boston, Massachusetts when William J. Riley, a 33-year-old English immigrant, committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit.