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By Parra  –  Amsterdam, Holland, 2001.

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Brand Story

We've been a long term stockist of the By Parra brand and in fact stocked it when it was originally called Rockwell by Parra. By Parra is the brain child of Dutch designer and illustrator Pieter Janssen also known at Piet Parra. Parra is most well know for his work with the dutch brand Patta having designed the logo and many early prints. He's also known for his work with Nike and other major collaborations. We love the By Parra illustrative style, working so well with t-shirts and sweatshirts as a medium.