The OBEY Clothing Brand Story
OBEY has been a key player in the global streetwear game for almost 20 year now, since its clothing line was launched in 2001 by renowned street artist Shepard Fairey (designer of the Obama ‘Hope’ poster).
That’s why we’ve stocked it since 2005 here at Urban Industry: because it always has its finger on the pulse, and it never stands still. What can we say? This brand is a big deal for us. So much so that we hosted a UK exclusive of the Obey Giant documentary back in 2018.
The brand’s roots come directly from counterculture: OBEY started out as a street art campaign way back in 1989 (titled “Andre the Giant Has a Posse”) when Fairey was still at the Rhode Island School of Design. He had no intention of turning this initial vision into a clothing brand – it just evolved that way naturally. Fairey describes the campaign as “an experiment in phenomenology” – and it certainly proved successful, with the US skate community adopting Andre stickers and plastering them all over the country.
12 years into the OBEY phenomenon, Fairey began to spread his iconography through clothing – which he saw as yet another medium. And the rest is history, to put it simply. It’s the kind of brand you’ll spot anywhere and everywhere, in places where you least expect.
We consistently stock a wide range of OBEY clothing and accessories, focusing on t-shirts (short-sleeve and long-sleeve) and jackets but we also get in plenty of other essentials such as hoodies, trousers, hats, sports socks and even the occasional bag.
If you have any questions about any OBEY products, whether it’s their availability, sizing, colourways or anything else, hit us up on live chat or send us an email. We’ll be happy to assist!
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Available in
- M
- L
- XL
OBEY Bugs Jacquard Polo Shirt
Roobios MultiRegular price £56.95 GBPRegular priceUnit price per£94.95 GBPSale price £56.95 GBP ( - 40%)Sale -
Available in
- 30W
- 32W
- 34W
- 36W
OBEY Bigwig Baggy Twill Cargo Pant
Silver GreyRegular price £84.95 GBPRegular priceUnit price per£124.95 GBPSale price £84.95 GBP ( - 32%)Sale -
Available in
- 30W
- 32W
- 34W
36W
SaleOBEY Straggler Pant
Sepia BrownRegular price £69.95 GBPRegular priceUnit price per£99.95 GBPSale price £69.95 GBP ( - 30%)Sale -
Available in
- ONE SIZE
OBEY Case 6 Panel Classic Snapback Cap
Dark CedarRegular price £44.95 GBPRegular priceUnit price per£0.00 GBPSale price £44.95 GBP -
Available in
- ONE SIZE
OBEY Case 6 Panel Classic Snapback Cap
BlackRegular price £44.95 GBPRegular priceUnit price per£0.00 GBPSale price £44.95 GBP -
Available in
- S
- M
- L
- XL
OBEY Believing Is Seeing T-Shirt
WhiteRegular price £34.95 GBPRegular priceUnit price per£49.95 GBPSale price £34.95 GBP ( - 30%)Sale -
Available in
- M
LXL
OBEY Bennie Woven Shirt
Unbleached MultiRegular price £56.95 GBPRegular priceUnit price per£94.95 GBPSale price £56.95 GBP ( - 40%)Sale -
Available in
S- M
LXL
OBEY Fight The System T-Shirt
BlackRegular price £27.95 GBPRegular priceUnit price per£39.95 GBPSale price £27.95 GBP ( - 30%)Sale -
Available in
- S
- M
- L
XL
OBEY Big Easy Canvas Pant
Smokey OliveRegular price £89.95 GBPRegular priceUnit price per£129.95 GBPSale price £89.95 GBP ( - 31%)Sale -
Available in
30W- 32W
- 34W
- 36W
OBEY Hardwork Carpenter Denim Pant
Light IndigoRegular price £79.95 GBPRegular priceUnit price per£114.95 GBPSale price £79.95 GBP ( - 30%)Sale -
Available in
30W- 32W
- 34W
- 36W
OBEY Hardwork Carpenter Denim Pant
Stonewash IndigoRegular price £79.95 GBPRegular priceUnit price per£114.95 GBPSale price £79.95 GBP ( - 30%)Sale -
Available in
M- L
- XL
OBEY Paisley Sherpa Jacket
Unbleached MultiRegular price £119.95 GBPRegular priceUnit price per£199.95 GBPSale price £119.95 GBP ( - 40%)Sale -
Available in
S- M
- L
- XL
OBEY Terrace Woven Shirt
Purple Rose MultiRegular price £79.95 GBPRegular priceUnit price per£99.95 GBPSale price £79.95 GBP ( - 20%)Sale -
Available in
- M
- L
- XL
OBEY Pest Jacquard Polo Shirt
Black MultiRegular price £84.95 GBPRegular priceUnit price per£109.95 GBPSale price £84.95 GBP ( - 23%)Sale -
Available in
S- M
LXL
OBEY Leave Me Alone T-Shirt
SagoRegular price £34.95 GBPRegular priceUnit price per£49.95 GBPSale price £34.95 GBP ( - 30%)Sale -
Available in
- M
L- XL
OBEY Portions Sherpa Jacket
Unbleached MultiRegular price £159.95 GBPRegular priceUnit price per£199.95 GBPSale price £159.95 GBP ( - 20%)Sale -
Available in
- 30W
- 32W
- 34W
- 36W
SaleOBEY Estate Pant
Silver PineRegular price £84.95 GBPRegular priceUnit price per£109.95 GBPSale price £84.95 GBP ( - 23%)Sale -
Available in
- 30W
32W- 34W
- 36W
SaleOBEY Estate Pant
BlackRegular price £84.95 GBPRegular priceUnit price per£109.95 GBPSale price £84.95 GBP ( - 23%)Sale -
Available in
S- M
LXL
SaleOBEY Records T-Shirt
Aventurine GreenRegular price £34.95 GBPRegular priceUnit price per£49.95 GBPSale price £34.95 GBP ( - 30%)Sale -
Available in
S- M
L- XL
SaleOBEY Fig T-Shirt
Aventurine GreenRegular price £34.95 GBPRegular priceUnit price per£49.95 GBPSale price £34.95 GBP ( - 30%)Sale -
Available in
- S
- M
- L
XL
OBEY Surveillance T-Shirt
WhiteRegular price £27.95 GBPRegular priceUnit price per£39.95 GBPSale price £27.95 GBP ( - 30%)Sale -
Available in
- S
- M
- L
- XL
OBEY Rose Garden T-Shirt
Digital LavenderRegular price £27.95 GBPRegular priceUnit price per£39.95 GBPSale price £27.95 GBP ( - 30%)Sale -
Available in
- S
- M
- L
- XL
OBEY Break Barriers T-Shirt
BlackRegular price £27.95 GBPRegular priceUnit price per£39.95 GBPSale price £27.95 GBP ( - 30%)Sale -
Available in
S- M
LXL
OBEY Seize Fire T-Shirt
BlackRegular price £27.95 GBPRegular priceUnit price per£39.95 GBPSale price £27.95 GBP ( - 30%)Sale -
Available in
- S
M- L
XL
SaleOBEY Easy Twill Pant
Field GreenRegular price £59.95 GBPRegular priceUnit price per£99.95 GBPSale price £59.95 GBP ( - 40%)Sale -
Available in
SM- L
XL
OBEY Easy Twill Pant
BlackRegular price £99.95 GBPRegular priceUnit price per£0.00 GBPSale price £99.95 GBP -
Available in
ML- XL
OBEY x Napapijri Skidoo Hoodie
Brown EbonyRegular price £290.95 GBPRegular priceUnit price per£484.95 GBPSale price £290.95 GBP ( - 40%)Sale -
Available in
- ONE SIZE
OBEY Bold Twill 6 Panel Strapback Cap
BrownRegular price £34.95 GBPRegular priceUnit price per£44.95 GBPSale price £34.95 GBP ( - 22%)Sale -
Available in
- ONE SIZE
OBEY Mid Icon Patch Cuff Beanie
ArmyRegular price £34.95 GBPRegular priceUnit price per£0.00 GBPSale price £34.95 GBP -
Available in
- ONE SIZE
OBEY Mid Icon Patch Cuff Beanie
BlackRegular price £34.95 GBPRegular priceUnit price per£0.00 GBPSale price £34.95 GBP -
Available in
- ONE SIZE
OBEY Bold Organic Beanie
UnbleachedRegular price £29.95 GBPRegular priceUnit price per£37.95 GBPSale price £29.95 GBP ( - 21%)Sale -
Available in
- ONE SIZE
OBEY Cooper II Socks
White/Dark CedarRegular price £17.95 GBPRegular priceUnit price per£0.00 GBPSale price £17.95 GBP -
Available in
- ONE SIZE
SaleOBEY Cooper II Socks
White/BlackRegular price £14.35 GBPRegular priceUnit price per£17.95 GBPSale price £14.35 GBP ( - 20%)Sale -
Available in
- ONE SIZE
SaleOBEY Eyes Icon Socks
WhiteRegular price £14.35 GBPRegular priceUnit price per£17.95 GBPSale price £14.35 GBP ( - 20%)Sale -
Available in
M- L
XL
SaleOBEY Pally Cardigan
Black MultiRegular price £80.95 GBPRegular priceUnit price per£134.95 GBPSale price £80.95 GBP ( - 40%)Sale -
Available in
- M
- L
XL
SaleOBEY Oval Cardigan
Black MultiRegular price £68.95 GBPRegular priceUnit price per£114.95 GBPSale price £68.95 GBP ( - 40%)Sale -
Available in
- 30W
32W- 34W
- 36W
OBEY Bigwig Baggy Twill Cargo Pant
BlackRegular price £99.95 GBPRegular priceUnit price per£124.95 GBPSale price £99.95 GBP ( - 20%)Sale -
Available in
S- M
LXL
OBEY Broken Class T-Shirt
BlackRegular price £23.95 GBPRegular priceUnit price per£39.95 GBPSale price £23.95 GBP ( - 40%)Sale -
Available in
S- M
LXL
SaleOBEY Pyramid T-Shirt
BlackRegular price £31.95 GBPRegular priceUnit price per£39.95 GBPSale price £31.95 GBP ( - 20%)Sale -
Available in
- S
MLXL
OBEY NYC Smog T-Shirt
BlackRegular price £23.95 GBPRegular priceUnit price per£39.95 GBPSale price £23.95 GBP ( - 40%)Sale -
Available in
S- M
LXL
OBEY Global Transmission T-Shirt
BlackRegular price £23.95 GBPRegular priceUnit price per£39.95 GBPSale price £23.95 GBP ( - 40%)Sale -
Available in
- M
LXL
OBEY Daisy Blossoms Woven Shirt
Green MultiRegular price £62.95 GBPRegular priceUnit price per£89.95 GBPSale price £62.95 GBP ( - 30%)Sale -
Available in
- M
- L
XL
OBEY Detector Woven Shirt
Sky Blue MultiRegular price £53.95 GBPRegular priceUnit price per£89.95 GBPSale price £53.95 GBP ( - 40%)Sale -
Available in
SM- L
XL
OBEY Easy Eyes Nylon Shorts
Palm LeafRegular price £47.95 GBPRegular priceUnit price per£79.95 GBPSale price £47.95 GBP ( - 40%)Sale -
Available in
- S
- M
LXL
SaleOBEY Op T-Shirt
BlackRegular price £27.95 GBPRegular priceUnit price per£39.95 GBPSale price £27.95 GBP ( - 30%)Sale -
Available in
M- L
- XL
OBEY Wyatt Woven Shirt
White MultiRegular price £53.95 GBPRegular priceUnit price per£89.95 GBPSale price £53.95 GBP ( - 40%)Sale -
Available in
M- L
XL
OBEY Dubbed Woven Shirt
Digital Violet MultiRegular price £53.95 GBPRegular priceUnit price per£89.95 GBPSale price £53.95 GBP ( - 40%)Sale -
Available in
SM- L
XL
OBEY Easy Ripstop Cargo Pant
Dark BrownRegular price £77.95 GBPRegular priceUnit price per£129.95 GBPSale price £77.95 GBP ( - 40%)Sale