The Fjallraven Brand Story
Fjallraven (“the Arctic Fox”) is one of the world’s most popular and widely respected outdoor brands for good reason. Their designs are so utilitarian and aesthetically understated that they appeal not only to avid adventurers, but also to the more casual everyday wearer who wants dependable gear.
The company began life in a Swedish basement at the start of the 1950s, when outdoorsman Ake Nordin DIY’d his own wooden-framed backpack because he couldn’t find anything on the market that was comfortable enough. Over the next two decades, Nordin kept pioneering and expanded his product range to include outerwear as well as serious equipment such as tents and sleeping bags. Fjallraven was soon a nationwide phenomenon, and then, by the late 1980s, a worldwide one.
The brand started using its famous G-1000 fabric (65% polyester to 35% cotton) since the late 1960s, and it still endures today – in stone-cold classics like the Greenland jacket and the ubiquitous Kanken backpack, to more modern innovations such as the Keb jacket and the Vidda trekking trousers.
Durability and functionality aside, the thing about G-1000 (and Fjallraven generally) that really excites us here at Urban Industry is the emergence of G-1000 Eco as the new default version of the fabric – a more sustainable update on G-1000 Original. (Eco is made from recycled polyester and organic cotton, whereas Original was simply polyester and cotton.) As you’ll know if you’re a long-time visitor to our site, sustainability is a big deal to us, and it’s great to see huge brands like Fjallraven setting the example.
Browse our full Fjallraven collection below. Each season, we bring you a wide range of their newest jackets, shirts, t-shirts and more – as well as the timeless stuff that every good retailer should sell. If you need any sizing advice or have any other queries, just drop us a message on live chat or send us an email.
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Available in
- M
- L
- XL
Fjallraven Vardag Pile Fleece Jacket
Deep Patina/Iron GreyRegular price £179.95 GBPRegular priceUnit price per£0.00 GBPSale price £179.95 GBP -
15% Off
Available in
- M
- L
XL
Fjallraven Greenland Winter Jacket
Deep ForestRegular price £274.95 GBPRegular priceUnit price per£324.95 GBPSale price £274.95 GBP ( - 15%)Sale -
16% Off
Available in
- M
- L
- XL
Fjallraven Vardag Hydratic Anorak
BlackRegular price £229.95 GBPRegular priceUnit price per£274.95 GBPSale price £229.95 GBP ( - 16%)Sale -
15% Off
Available in
- M
- L
- XL
Fjallraven Expedition Mid Winter Jacket
Black/BasaltRegular price £329.95 GBPRegular priceUnit price per£389.95 GBPSale price £329.95 GBP ( - 15%)Sale -
Available in
- ONE SIZE
Fjallraven Rib Hat
GreyRegular price £34.95 GBPRegular priceUnit price per£0.00 GBPSale price £34.95 GBP -
Available in
- ONE SIZE
Fjallraven Rib Hat
BlackRegular price £34.95 GBPRegular priceUnit price per£0.00 GBPSale price £34.95 GBP -
Available in
- L/XL
Fjallraven Expedition Latt Cap
GreenRegular price £59.95 GBPRegular priceUnit price per£0.00 GBPSale price £59.95 GBP -
Available in
- ONE SIZE
Fjallraven Farden Necessity Bag
Coal BlackRegular price £59.95 GBPRegular priceUnit price per£0.00 GBPSale price £59.95 GBP -
Available in
- S
- M
- L
XL
Fjallraven 1960 Logo T-Shirt
Chalk WhiteRegular price £44.95 GBPRegular priceUnit price per£0.00 GBPSale price £44.95 GBP -
20% Off
Available in
- M
- L
- XL
Fjallraven Singi Flannel Overshirt
Chalk White/Dark NavyRegular price £139.95 GBPRegular priceUnit price per£174.95 GBPSale price £139.95 GBP ( - 20%)Sale -
Available in
- S
- M
- L
- XL
Fjallraven Vardag Crewneck Sweatshirt
Buckwheat BrownRegular price £89.95 GBPRegular priceUnit price per£0.00 GBPSale price £89.95 GBP -
Available in
- S
- M
- L
- XL
Fjallraven Vardag Crewneck Sweatshirt
BlackRegular price £89.95 GBPRegular priceUnit price per£0.00 GBPSale price £89.95 GBP -
21% Off
Available in
- ONE SIZE
Fjallraven High Coast Totepack
Mountain GreenRegular price £74.95 GBPRegular priceUnit price per£94.95 GBPSale price £74.95 GBP ( - 21%)Sale -
20% Off
Available in
- ONE SIZE
Fjallraven High Coast Hip Pack
Mountain GreenRegular price £43.95 GBPRegular priceUnit price per£54.95 GBPSale price £43.95 GBP ( - 20%)Sale -
Available in
- ONE SIZE
Fjallraven High Coast Hip Pack
BlackRegular price £54.95 GBPRegular priceUnit price per£0.00 GBPSale price £54.95 GBP -
30% Off
Available in
- M
LXL
Fjallraven HC Hybrid Wind Jacket
GreenRegular price £146.95 GBPRegular priceUnit price per£209.95 GBPSale price £146.95 GBP ( - 30%)Sale -
30% Off
Available in
ML- XL
Fjallraven Vardag Pile Fleece Vest
Black/Dark GreyRegular price £104.95 GBPRegular priceUnit price per£149.95 GBPSale price £104.95 GBP ( - 30%)Sale -
20% Off
Available in
SML- XL
Fjallraven 1960 Logo T-Shirt
Patina GreenRegular price £35.95 GBPRegular priceUnit price per£44.95 GBPSale price £35.95 GBP ( - 20%)Sale