In 1919 the Feinbloom brothers established the company that would become known as "Champion". Modern sport was taking its first steps; athletes were passionate but athletic apparel was often improvised. Since then Champion has continued to develop new product concepts, bringing authentic innovations, such as the first hooded fleece sweatshirt which was designed to keep the body warm during outdoor training. Champion has become well known for its reverse weave construction on its premium sweatshirts, t-shirts and sweatpants which aims to prevent vertical shrinkage when washed. Champion has spent 90 years at the side of amateur and professional athletes alike, and continues to be dedicated to the true traditional values of sport.