Collection: Element

The Element Brand Story

Element: From Skateboard Roots to Technical Innovation

Element is a cornerstone of global skateboarding culture, founded in 1992 with a focus on durability, artistry, and environmental consciousness. Originally born from the streets as Element Skateboards, the brand has evolved into a comprehensive lifestyle label that bridges the gap between raw skate functionality and high-end technical outdoor apparel. Their core drive lies in the integration of sustainable materials like organic cotton and recycled polyester long before they became industry standards. At Urban Industry, we have stocked Element some time back because they represent the authentic intersection of West Coast skate heritage and functional design, its great to see it back. As a premier UK stockist, we curate their most progressive releases, including the highly sought after Element Special Projects (ESP) line, ensuring our customers get access to limited tier collaborations and technical outerwear that performs in the unpredictable British climate.

Technical Specs and Design Innovation

Element’s evolution from hardware to technical apparel is defined by specific engineering choices that prioritise longevity and movement.

• ESP (Element Special Projects) Fabrications: The premium ESP line pushes boundaries by using high grade technical textiles such as Cordura ripstop and advanced synthetic insulations. These pieces often feature modular pocket systems and articulated panelling designed for a full range of motion, whether on a board or hiking.

• Regenerative and Organic Textiles: A significant portion of the core collection uses organic cotton and Repreve recycled fibres. This reduces the chemical footprint of the garment while maintaining a high GSM (grams per square metre) weight, ensuring the fabric stands up to the abrasive nature of skateboarding and the great Outdoors.

Our Take: The Urban Industry Perspective

Element is one of those rare brands that has managed to age gracefully while staying true to its core. In the shop, we see it as the "grown up" skate brand. While the graphics remain iconic, it is the outerwear and the Element Special Projects (ESP) line that really excites us lately. ESP represents a maturing shift towards premium mens wear and technical utility, taking cues from military archives and vintage trekking gear to create something that feels very relevant for the times today.

Regarding sizing, Element generally follows a classic skate fit. Their t-shirts and hoodies are cut with a bit of extra room, so we recommend sticking to your usual size for a relaxed, authentic look. However, for some of the more technical ESP jackets, the cut can be more tailored to keep heat in, so if you plan on layering a heavy knit underneath, you might consider sizing up. 

Frequently Asked Questions

How do Element clothes fit compared to other skate brands? Element garments typically offer a standard, comfortable fit that is slightly more generous than mainstream high street brands but less oversized than "baggy" 90s heritage labels. If you prefer a modern, regular silhouette, buy your true size. If you are after the classic wide skate look, we suggest going one size up in their chinos and cargo trousers.

What is the difference between standard Element and Element Special Projects (ESP)? Standard Element focuses on core skate staples, graphic tees, and reliable everyday outerwear. ESP is the brand's premium tier, focusing on limited edition releases, experimental fabrics, and high fashion collaborations. ESP items often feature more technical details, better weather resistance, and a more utilitarian, experimental design language.