New Balance 991 History: A British Sneaker Icon Reimagined

You know that one pair of trainers in your rotation—the ones that go with everything and just feel better with age? For many, that’s the New Balance 991. Born in the early 2000s and built in Cumbria, it’s more than just a shoe. It’s a cultural staple—part performance runner, part everyday essential, and part streetwear icon.

But how did it get here? What makes the 991 such an enduring figure in sneaker history—especially in the UK?

Let’s take a closer look.

Origins: Where It All Started

Flashback to 2001. New Balance was preparing to debut something new—the 991, a bold evolution of the beloved 990 series. It brought a sleeker, more athletic shape to the lineup and, for the first time in the 99X series, visible ABZORB cushioning in both the heel and forefoot.

This wasn’t just a runner—it was made for life on the move. And with its “Made in England” badge, it instantly stood apart, combining innovation with legacy craftsmanship.

Built in Flimby: UK Craftsmanship at Work

Nestled on the coast of Cumbria, the Flimby factory has been New Balance’s UK stronghold since the early ’80s. It’s where the 991 comes to life—through the hands of skilled craftspeople who blend traditional techniques with meticulous attention to detail.

“Made in England” isn’t just a label—it’s a standard. Every pair of 991s produced in Flimby reflects decades of expertise and a commitment to quality that you can feel the moment you lace them up.

Design Evolution: From 2001 to Today

Through the years, the 991 has stayed true to its DNA—premium suede and mesh, reflective details, and that signature ABZORB sole. But evolution has been steady and deliberate.

The silhouette has been subtly refined. The material choices have matured. And through limited collaborations and modern tweaks, the 991 has remained fresh without losing its soul.

What’s New in the 991v2

Enter the 991v2—a modern refresh that builds on the original’s legacy with forward-thinking upgrades designed for all-day comfort.

The standout update? A full-length FuelCell midsole, offering high-rebound cushioning that’s noticeably more responsive underfoot. Paired with ABZORB SBS heel pods for extra impact absorption, the 991v2 delivers next-level support without compromising stability.

Its streamlined profile, enhanced comfort, and elevated detailing keep the heritage alive—just sharper, smarter, and ready for what’s next.

Key Features:

• Premium pigskin suede, mesh, and synthetic upper

• Full-length FuelCell midsole for high-rebound cushioning

• ENCAP midsole combines soft foam with a durable polyurethane rim

• Debossed line detailing on the iconic ‘N’ logo

• ABZORB SBS heel pods for extra impact absorption

• Reflective accents for low-light visibility

• Embroidered branding on the heel and tongue
  

FAQ: Everything You Wanted to Know About the 991

What makes the New Balance 991 different from other 99X models?

It was the first to feature visible ABZORB cushioning in both the heel and forefoot—offering better shock absorption and a sleeker shape than previous models.

How has the 991 evolved over the years?

The fundamentals remain intact—signature materials, thoughtful construction—but the 991 has embraced upgraded midsoles, refined designs, and collaborations that keep it relevant.

How does ABZORB cushioning improve comfort?

It adds serious wearability. The shock absorption tech reduces fatigue, making the 991 a perfect choice for long days on your feet.

Why is Flimby so important to the 991?

Every Made in England 991 is handcrafted in Flimby—a symbol of quality, precision, and New Balance’s deep manufacturing heritage in the UK.

Final Thoughts: Why the 991 Still Matters

The New Balance 991 is more than just a shoe. It’s a quiet legend—a bridge between performance and everyday wear, between function and form, between Cumbria and culture.

Whether you're a heritage enthusiast or simply seeking a sneaker built to last, the 991 delivers. The best part? It isn’t trying to prove anything—it just performs.

Ready to explore more?

Take a look at our full New Balance range here at Urban Industry—
or browse the 991s we currently have available and find your next go-to pair.