The New Balance 991 Trainers Brand Story
Discover the iconic craftsmanship and street-ready appeal of New Balance 991 Trainers—a premium sneaker silhouette celebrated for its British-made authenticity, innovative performance features, and timeless style. At Urban Industry, we’ve curated a handpicked selection of New Balance 991 sneakers that blend legacy and innovation for today’s discerning sneaker enthusiast.
The History Behind the New Balance 991
The New Balance 991 is more than a sneaker; it’s a landmark in footwear history. First released in 2001, the 991 built upon the heritage of the legendary 990 series, delivering a more modern look and feel without compromising comfort. It was also the first model to feature ABZORB cushioning in both the forefoot and heel, setting a new standard in performance footwear.
Every pair is handmade at the New Balance factory in Flimby, Cumbria. This commitment to UK craftsmanship ensures outstanding build quality, ethical production, and a reduced carbon footprint—an investment in both style and sustainability.
Why the New Balance 991 Remains a Modern Classic
1. Premium Build Quality
The 991 features a blend of pigskin suede, mesh, leather, and nubuck for breathability, support, and style. Its panneled construction adds visual interest while enhancing structural integrity.
2. Advanced Cushioning Technology
ABZORB cushioning provides unmatched comfort by absorbing shock and evenly distributing weight, making the 991 ideal for daily wear.
3. Distinctive Silhouette
The slightly chunky midsole and reflective accents create a signature style that stands out in streetwear, athleisure, and casual fashion circles.
4. Pop Culture Endorsement
From Steve Jobs’ iconic grey pair to collaborations with leading designers and boutiques, the 991 has earned cult status around the globe.
Made in UK – Ethical & Exceptional
Each New Balance 991 is hand-made in the UK, supporting local industry, reducing environmental impact, and ensuring every stitch meets the highest standards of quality. The “Made in UK” label is more than branding—it’s a commitment to craftsmanship, integrity, and excellence.
How to Style the 991
New Balance 991 trainers are some of the most versatile sneakers you can own. Here's how to wear them:
- Streetwear: Pair bold colourways with cargo pants, graphic tees, and oversized outerwear.
- Smart Casual: Style tonal greys or navies with denim, overshirts, and structured coats.
- Athleisure: Match with joggers, technical jackets, and caps for an always on point look.
From heritage styling to everyday utility, the 991 adapts to your wardrobe effortlessly.
Key Features at a Glance
- Made in Flimby, UK
- Premium materials: suede, mesh, leather
- ABZORB cushioning in heel and forefoot
- Reflective detailing for visibility
- Durable rubber outsole
- Available in men’s and unisex sizing
Explore Our Collection
Our collection includes a range of core colours and limited-edition collaborations:
- Grey: The original and most popular model
- Navy: Subtle, timeless, and easy to style
- Burgundy & Earth Tones: Perfect for seasonal looks
- Collaborations: Keep an eye out for drops with Patta, Stone Island, and more
Explore more men's trainers and complete your rotation with heritage-rich icons.
Sizing and Fit
New Balance 991s typically fit true to size with a roomy toe box. We recommend choosing your standard size, but please consult our size guide on each product page for additional information.
More Than Just a Sneaker
The New Balance 991 is more than fashion—it’s a mindset. Designed for those who value authenticity, craftsmanship, and performance, the 991 meets the demands of modern living while preserving the heritage of one of sneaker culture’s most respected icons.
Whether you're new to New Balance or expanding your collection, the 991 delivers timeless appeal, all-day comfort, and dependable style.
FAQs
Q: Are New Balance 991s good for all-day wear?
Yes! With ABZORB cushioning, they’re built for long-lasting comfort and support.
Q: Are women’s sizes available?
Yes, many models are unisex. Refer to our size guide or filter by women’s sizing on the collection page.
Q: How do I care for my 991s?
We recommend cleaning with a soft brush and mild soap. Avoid submerging and always air dry. See our Sneaker Care collection for cleaning products.
Related Collections
Shop New Balance 991 Trainers at Urban Industry
Rediscover a UK-made classic with enduring style. Whether you’re chasing that perfect all-rounder sneaker or adding heritage heat to your rotation, the New Balance 991 delivers with every step.
Why Shop New Balance 991 at Urban Industry?
- Authenticity Guaranteed – Sourced directly from New Balance
- Fast UK Delivery – Get your order quickly and reliably
- Wide Style Range – From core to collab drops
- Hassle-Free Returns – Shop with confidence
- Established UK Retailer – Trusted since 2002
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