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Who is NoFraud?

NoFraud is a fraud prevention solution that Urban Industry has partnered with. They screen transactions on behalf of businesses and alert them if they find a transaction is at high risk for fraud. This protects consumers against unauthorized credit card use and protects businesses against fraud chargebacks.

Why am I getting an email/call/text message to confirm a transaction?
You received an alert email/call/text message because your transaction had irregular shopping characteristics and/or elevated risk. Urban Industry wants to confirm the transaction was made by the authorized cardholder.

After I confirm the transaction, what else do I need to do?
After you confirm the transaction there is nothing else you need to do unless you have been asked by a fraud analyst to provide additional information.

Will NoFraud ever ask me for my personal information?
NoFraud will never ask you for your full credit card number, social security number or any other personal
information.


Will my order be delayed?
Once your response is received, your order will be released for processing.


I did not make the transaction and neither did anyone that has access to my credit card. What should I do?

After confirming that the transaction was truly unauthorized, we recommend that you contact your credit card company and inform them that your card has been compromised. Look through the latest transactions on your account to ensure there is no other fraudulent activity to report. Your financial institution will likely put a hold on all future purchases from the compromised account and issue a new one for future use.


How can I find out more about NoFraud?
You can visit their website at nofraud.com to learn more

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