The SOAR Running Brand Story
Committed to producing elite running apparel, SOAR running was established in Hackney, London in 2015 by runner Tim Soar. Developing key products using pioneering technology and sports science, and blending this with experience from runners, SOAR aims to deliver pieces that can be appreciated by athletes globally.
Starting out as a Fashion Designer and then on to a DJ, Tim Soar decided to start running to improve his overall fitness and mental outlook, he states that he was not always a keen runner, but it is now an essential part of his life. Dedicated to creating clothing that enhances performance, regulates temperature and adds aesthetic features to the collection.
We’ve chosen to stock SOAR Running at Urban industry as we felt it was a brilliant lifestyle choice to perfectly reflect our customer, who could enjoy the brand offering. As the pieces are adaptable, they can not only be worn for running, but also for outdoor activities including hiking, gym workouts and as athleisure outfits. The innovative designs that provide flexibility, comfort and style, every element we wish to represent.
Our selection includes the SOAR Pre/Post Run Shorts, constructed from featherweight material, decorated with laser-cut ventilation holes, engineered to keep you comfortable as you rack up the miles. Then there’s the SOAR Long Sleeve Hot Weather T-Shirts, designed with the same breathable, lightweight, sweat-wicking fabric and an open weave 3D mesh on the torso to shift excessive energy - keeping you cooler for longer, ideal for wearing while running across fields, down busy streets or around the track. Tech T-shirts mirror the same brilliant properties as the other upper garments, as well as reflective details that allow you to be seen if you’re exercising at night.