Made in USA vs Made in UK: Which New Balance Line is Right for You?

Introduction: “Two Shoes, One Legacy”

New Balance trainers are a familiar sight—clean lines, premium materials, and that unmistakable “N” stitched with purpose. But if you take a closer look, you might notice a small but telling detail: a label that reads either “Made in USA” or “Made in UK.”

This isn’t just a case of different factories on different continents—it’s a story of two distinct legacies. New Balance’s Made in USA and Made in UK lines each reflect their own approach to craftsmanship, rooted in local culture, heritage, and design philosophy. What unites them, however, is an elevated commitment to quality.

These aren’t your average off-the-shelf sneakers. They’re built with precision, using premium materials and time-honoured techniques that set them apart in a crowded market. From the stitching to the soles, every detail is carefully considered. The result? Trainers that not only perform but also carry a sense of identity—stylish, durable, and undeniably authentic.

So, what actually separates these two celebrated collections? In this guide, we’ll break it all down—from their histories and production techniques to their design language and price points—helping you decide which pair deserves a place in your rotation. Because sometimes, the smallest details make the biggest difference.

New Balance Made in USA: A Legacy Built on American Craftsmanship

Origins: Where It All Began

Back in 1906, a man named William J. Riley set out to solve a simple but overlooked problem—improving the way people stood and walked. From his workshop in Boston, he founded the New Balance Arch Support Company, crafting innovative insoles designed to deliver better balance and all-day comfort. What started as a niche solution for foot support quietly laid the foundation for something much bigger. This guiding philosophy would later propel the brand into the spotlight of athletic performance and style.

1982: The 990 Changes Everything

Fast forward to 1982, and New Balance introduced the now-iconic 990—a groundbreaking running shoe that dared to retail at $100, a bold move at the time and a statement of uncompromising quality. The brand famously described it as “a 990 out of 1,000”—a confident declaration that echoed the innovation packed into every pair.

Why the 990 Was a Game-Changer

The original New Balance 990 was the first of its kind, combining a sleek design with state-of-the-art performance features. It boasted:

• A dual-density midsole for superior cushioning
  

• Motion control technology to lock the heel in place

• Reflective detailing on the iconic “N” logo for visibility
  

It didn’t take long for the 990 to gain a cult following—not only among serious runners but also among style enthusiasts who appreciated its minimalist aesthetic and premium feel.

Commitment to Domestic Production

The success of the 990 series solidified New Balance’s dedication to Made in USA sneakers. Today, the brand proudly operates several manufacturing facilities in Massachusetts and Maine, where highly skilled craftspeople produce footwear to the highest standards. These American factories are responsible for a curated selection of styles, built with premium materials, technical precision, and a deep respect for the brand’s heritage.

The 990 Series: Evolution Without Compromise

Since its original debut, the 990 series has evolved through multiple iterations—from the v1 to the latest v6. Each version builds on the last, refining comfort, performance, and style while staying true to the line’s DNA. These aren't just colour refreshes—they’re thoughtful upgrades that keep the shoe relevant across generations.

More Than a Shoe: Supporting Local Value

Every pair of New Balance Made in USA sneakers contains 70% or more domestic value. That includes local material sourcing, manufacturing, and labour. While the Made in USA range represents a smaller portion of New Balance’s total sales, it plays a major role in supporting American jobs and preserving traditional shoemaking techniques.

New Balance Made in UK: The Flimby Factory Phenomenon

A Small Village with Global Impact

Tucked away on the coast of Cumbria, the village of Flimby has been the proud home of New Balance Made in UK manufacturing since 1982. With fewer than 2,000 residents, it might not seem like a global hotspot—but when it comes to premium sneakers, Flimby’s influence is massive. The Flimby factory is more than a manufacturing site—it’s the heart of British sneaker craftsmanship. For the community, it’s not just where shoes are made—it’s where identity, pride, and generational skill come together.

Quality Over Quantity: The Flimby Ethos

At the heart of New Balance Made in UK lies a simple but powerful philosophy: quality craftsmanship over mass production. Every pair of sneakers produced at the Flimby factory is hand-assembled by skilled artisans—many with decades of shoemaking experience. These experts don’t just build shoes; they uphold a tradition of excellence that has defined the New Balance Made in UK line since its inception. The signature “Made in England” label, stitched onto every tongue, stands as a symbol of precision and heritage.

British Culture Woven into Every Stitch

What makes the Made in UK collection stand out isn’t just the premium build—it’s the unique character behind every pair. Designs often reflect aspects of British culture and landscape: the earthy tones of the Lake District, industrial greys inspired by Northern England, and even limited-edition releases honouring UK icons. These aren’t generic colourways—they’re personal, story-driven, and thoughtfully curated.

Key Models Made in Flimby

The Flimby Factory has created some of New Balance’s most celebrated and timeless silhouettes. Here's a closer look at a few fan favourites:

• 991 – Famously worn by Steve Jobs, the 991 blends technical cushioning with an everyday-friendly look. Sleek, versatile, and built for comfort.

• 1500 – A sharp, refined model with a heritage feel. Great for dressing up or down, it walks the line between retro and contemporary.
  

• 920 – A lesser-known gem that combines vintage aesthetics with modern performance. Low-key yet packed with the premium quality you'd expect from the Made in UK range.
  

Looking Ahead: Heritage Meets Innovation

While trends shift and styles evolve, the Made in UK line continues to lead with heritage and heart. It doesn’t chase hype. It champions authenticity. As the sneaker industry explores sustainability, slower fashion, and localised design, Flimby’s story is becoming more relevant than ever. The future of New Balance Made in England is about protecting what makes it unique—while continuing to innovate for the next generation of footwear.

Comparison of New Balance Made in USA vs Made in UK Trainers: Which Is Better?

FAQs About New Balance Made in USA vs UK

What is the main difference between New Balance Made in USA and UK?

The core difference lies in where they’re manufactured and how they reflect regional craftsmanship.

• New Balance Made in USA sneakers are handcrafted in factories located in Massachusetts and Maine, showcasing traditional American craftsmanship and locally sourced materials. They’re best known for their chunkier, heritage-inspired designs—particularly the iconic 990 series.
  

• New Balance Made in UK trainers are meticulously handcrafted at the Flimby factory in Cumbria, England. Produced on a smaller scale, they often showcase sleeker silhouettes, refined British craftsmanship, and uniquely curated colourways inspired by UK culture.

Both lines are known for exceptional build quality, but their design language and model exclusivity vary by region.

Do New Balance Made in UK Models Run Smaller?

New Balance Made in UK trainers generally fit true to size, but there are a few things to consider for the best fit. New Balance uses a half-size conversion between UK and US sizing, so if you wear a UK 9, that would be a US 9.5.

That said, some wearers with wider feet or in-between sizes may find Made in UK models—like the 991 or 1500—a bit snug, particularly in the toe box. If that’s you, it’s smart to go half a size up for added comfort and flexibility.

• Pro tip: Check the size guide for each model, as sizing can differ between collections and designs. Or, visit our Depot store in Eastbourne, UK to try them on for the perfect fit.

Are New Balance Made in USA and UK More Comfortable Than Standard Models?

Yes—New Balance Made in USA and Made in UK trainers are widely regarded as more comfortable than the brand’s standard global offerings.

What sets them apart is a combination of premium materials, expert-level craftsmanship, and advanced cushioning technologies designed for all-day performance. Whether you're on your feet for hours, commuting through the city, or just looking for everyday comfort, these lines deliver beyond expectations.

Both ranges feature high-end cushioning systems like:

• ENCAP® midsole technology for a stable, supportive ride
  

• ABZORB® foam for superior shock absorption
  

• C-CAP® technology for lightweight cushioning and durability

Each pair is hand-assembled in either New Balance’s USA factories or the UK’s Flimby factory, undergoing strict quality control to ensure consistency and comfort. Whether it's the plush ride of a 990v6 or the support of a 991, you're getting superior comfort, durability, and stability in both.

So if comfort is high on your list, either line is a step in the right direction.

What Makes New Balance Made in USA and UK Worth the Higher Price Tag?

The higher price reflects the premium craftsmanship, locally sourced, high-quality materials, and higher labour costs involved in domestic manufacturing.

• Made in USA and Made in UK models aren’t mass-produced—they’re carefully hand-assembled by skilled artisans.
  

• You’re also paying for heritage and exclusivity—each pair is crafted in smaller-batch productions to ensure long-lasting quality. While the investment is higher, so is the value—these are sneakers designed to last, both in construction and in style.

Verdict: So, Made in USA or Made in UK—Which One Should You Choose?

Choosing between New Balance Made in USA and New Balance Made in UK isn’t about which is better—it’s about what fits your style, values, and lifestyle.

Both lines deliver exceptional craftsmanship, premium materials, and a legacy of quality manufacturing. While the Made in USA range leans into heritage-inspired, chunkier silhouettes like the iconic 990 series, the Made in UK line offers sleeker profiles with distinct British character—featuring standout models like the 991, 1500, and 920.

If you're into American-engineered performance and retro-inspired streetwear aesthetics, the Made in USA collection might be your pick. Prefer refined design, understated colourways, and handcrafted British quality? Then the Flimby-made Made in UK range might be exactly what you’re looking for.

Or—hear me out—get both. Life’s short. Your feet deserve options.

Final Thoughts: From Sole to Soul

Whether you're after historical significance, regional craftsmanship, or simply want sneakers that elevate your wardrobe, New Balance Made in USA and UK offer more than just style—they offer substance.

You're not just buying trainers; you're investing in legacy, quality, and a piece of cultural identity stitched into every pair.

So… which pair are you lacing up next?

Browse our complete New Balance collection and discover your next favourite pair of sneakers.