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History of Dickies: From Workwear to Streetwear

When you hear the name Dickies, what comes to mind? Durable work pants that have stood the test of time? A beloved brand in the skateboarding scene? Or maybe it’s the functional clothing that’s just as at home on the job site as it is on the streets? No matter how you know Dickies, there’s no denying its incredible journeyfrom humble workwear roots to an iconic brand worn by everyone from tradesmen to trendsetters. We’ll walk you through the history of Dickies, its transformation into a streetwear phenomenon, and why it has remained relevant for over 100 years.

Who Are Dickies?

When it comes to workwear, Dickies is practically synonymous with durability and practicality. But there’s so much more to this iconic brand. Founded in 1922, Dickies is a global leader in designing and manufacturing work apparel, but over the years, it has seamlessly transitioned into one of the biggest streetwear brands. It’s not just about tough pants anymore; it’s about timeless style that works as hard as you do.

Dickies Brand Origin: A Humble Beginning

The story of Dickies begins in Fort Worth, Texas, when C.N. Williamson and his business partner E.E. “Colonel” Dickie decided to create a company that would meet the needs of workers everywhere. In 1922, they launched Williamson-Dickie Manufacturing Company, aiming to create high-quality workwear for the toughest of tasks. The name “Dickies” quickly became associated with rugged, durable clothing, and by the 1930s, the brand was producing pants, shirts, and jackets that became essential for the working class.

The Evolution of Dickies Through The Decades

In its early years, Dickies focused primarily on providing practical workwear for industries like construction, agriculture, and manufacturing. The brand’s rise was rooted in its commitment to durability, offering heavy-duty fabrics and robust stitching designed to withstand tough work environments. Whether it was pants or jackets, Dickies quickly became a trusted name among workers who needed clothing that provided both comfort and protection.

  • 1940s: During World War II, Williamson-Dickie produced uniforms for the US armed forces. After the war, the company shifted back to civilian production and expanded under C. Don Williamson’s leadership, reinforcing Dickies' reputation as a trusted workwear brand.
  • 1950s: The 1950s marked Dickies' global expansion, driven by Texan oilfield workers introducing the brand to the Middle East and Europe. The company focused on providing high-quality, durable workwear for the “Man of Production,” solidifying its position worldwide.
  • 1960s: In the 1960s, Dickies targeted college students with a new “campus casual” range. Through ads promoting the brand as the choice of the “main man on campus,” Dickies expanded its reach into the youth market and transitioned from workwear to more versatile clothing.
  • 1970s: In the 1970s, Dickies broadened its appeal by emphasising both social status and affordability. With the slogan “We’re Basic,” the brand began offering affordable, quality workwear, helping it reach a wider audience and further cementing its mainstream presence.

How Dickies Became a Streetwear Icon: From Workwear to Skateboarding Culture

Dickies began making a name for itself in the 1970s, but it wasn’t until the rise of youth subcultures in the 1990s that it truly exploded in popularity. Skateboarding culture embraced Dickies’ rugged, no-nonsense style. Skateboarders were drawn to the brand’s durable, oversized cuts that offered freedom of movement, while its simple, utilitarian style allowed for individual expression. Dickies quickly became ingrained in skateboarding culture, with its iconic trousers, oversized jackets, and logo becoming symbols of the scene.

It wasn’t just skateboarders who adopted the brandhip-hop artists, punk rockers, and other alternative youth subcultures followed suit, incorporating Dickies’ cargo pants, overalls, and jackets into their everyday looks. This wasn’t just a fashion trend; it was a blend of practicality and urban coolness that resonated deeply with the fashion-conscious youth. Dickies remained committed to high-quality, durable fabrics, ensuring its clothing was just as functional on the streets as it had been on job sites.

Iconic Dickies Products That Have Stood the Test of Time

There are some Dickies products that have truly stood the test of time. Whether you’re a skater, a worker, or just someone who values well-made clothing, you’ve probably worn or seen these iconic pieces. Here are some of the most enduring items we stock:

  • The Dickies 874 Work Pant – Often considered the brand’s most recognisable piece, the 874 Work Pant is a true workhorse. Its cotton/poly twill construction has made it a favourite in both the workplace and streetwear scene, offering durability that can withstand tough environments.

  • The Dickies Eisenhower Jacket – A classic piece that’s seamlessly transitioned from the workplace to the streets. Originally inspired by the uniforms worn by American pilots during World War II, the Eisenhower Jacket was so well-loved by General Dwight D. Eisenhower that it was adapted for U.S. soldiers. Its timeless versatility and rugged design have kept it just as popular today as it was back then.

Dickies, a Brand for All Ages

From its humble beginnings in 1922 to its transformation into a streetwear icon, Dickies has always been a brand that understands the importance of practicality, durability, and style. Whether you wear it for work, skateboarding, or as part of your everyday look, Dickies has earned its place in fashion history. The brand continues to evolve while staying true to its roots, which is why it remains as relevant today as ever.

Explore our full Dickies Collection and experience the timeless quality for yourself.