The Universal Works Brand Story
Universal Works: The Intersection of Heritage Workwear and Contemporary British Design
Universal Works is a cornerstone of contemporary British menswear, founded in 2009 by David Keyte. The brand is built on the foundation of honest, functional clothing that rejects the fleeting nature of the fashion industry. Rooted in Keyte’s upbringing in a Midlands working class town, Universal Works masterfully blends heritage workwear and military aesthetics with a modern, tailored sensibility. Their core innovation lies in the reimagining of traditional silhouettes, most notably the Bakers Jacket, which provides utilitarian function through its multi-pocket design without sacrificing a sharp, wearable profile. Urban Industry serves as a premier UK stockist for Universal Works, offering a curated selection that resonates with our switched on customer. We provide expert knowledge on the collection and ensure your gear arrives promptly with fast shipping across the UK, maintaining the brand's commitment to quality, fit, and local accessibility.
Technical Specifications and Design Features
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Heavyweight Cotton Twill and Moleskin: Used extensively across the Fatigue Pants and Bakers Jacket range, these fabrics provide exceptional durability and a structured drape. The high-density weave ensures the garments withstand daily abrasion while developing a unique patina over time.
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The Five-Pocket Utility Array: A signature technical feature of their outerwear is the asymmetrical pocket configuration. This includes a dedicated watch pocket and internal security pockets, designed to distribute the weight of everyday carry items without distorting the garment's silhouette.
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Articulated Sleeve Construction: Many Universal Works jackets feature a subtle curve in the sleeve pattern. This ergonomic design allows for a greater range of motion, a nod to the brand’s functional workwear roots where ease of movement was a requirement rather than a luxury.
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Organic and Recycled Fibres: The brand increasingly utilises organic cotton and recycled wool blends. These materials are selected not just for their lower environmental impact, but for their thermal regulation properties, making them ideal for the damp and variable UK climate.
Our Take: The Urban Industry Perspective
At Urban Industry UK, we view Universal Works as the gold standard for a modern, functional uniform. While the brand avoids the aggressive branding of mainstream streetwear, its presence in the scene is undeniable, particularly among those who value construction and fabric over logos.
When it comes to sizing, our experience on the shop floor suggests that Universal Works generally fits true to size. The Bakers Jacket and Road Shirt are designed with a slightly boxy, straight-cut fit that accommodates layering. If you are between sizes and prefer a more tailored look, you can often size down, but for the classic Universal Works aesthetic, we recommend sticking to your usual size. The Fatigue Pants are a highlight for us, offering a relaxed thigh and a slight taper. They are the perfect alternative to denim for those looking to lean into the Heritage Workwear looks with a modern slant.
For styling in the UK, these pieces are incredibly versatile. You can layer a heavy wool Kyoto Jacket over a hoodie for a rugged, textured look during the winter months, or wear their crisp cotton Ripstop shirts open over a white tee in the summer. Because we hold a deep stock of the latest collections in our UK warehouse, we can offer fast shipping to ensure you get your fit sorted without the wait.
Frequently Asked Questions
How does the Universal Works Bakers Jacket fit?
The Bakers Jacket features a regular, slightly boxy fit designed for comfort and utility. It fits true to size for most people, allowing enough room for a light sweater or shirt underneath. If you prefer a very slim fit, you may consider sizing down, but this may restrict movement in the shoulders and chest.
Is Universal Works clothing made in the UK?
While Universal Works is a British brand based in Nottingham, they produce their collections through a small-scale network of factories both in the UK and overseas, primarily in Portugal and India. They choose manufacturing partners based on their expertise in specific fabrics and ethical production standards rather than geography alone.
How should I wash my Universal Works Fatigue Pants?
Most Universal Works Fatigue Pants are made from 100% cotton twill or organic cotton. To maintain the colour and shape, we recommend a cold machine wash at 30 degrees and hanging them to dry naturally. Avoid tumble drying, as this can shrink the natural fibres and cause premature wear on the seams.
You can read our journal pieces where David gives us his run down of '10 Things you didn't know about Universal Works' (but were afraid to ask?) here.
Browse our full range of Universal Works clothing. Sizing is true to size unless stated otherwise in the product description, but do let us know on live chat or email (hello@urbanindustry.co.uk) if you have any questions before you buy. Also if you're looking to spend a little less you might find something on our Universal Works Sale page.
We feature more from Universal Works here in an Interview with Cuckmere Cycle Co. a fantastic local business to us.
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Available in
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Universal Works Franck Jacket
Navy TwillRegular price €259,95 EURRegular priceUnit price per€0,00 EURSale price €259,95 EUR -

Available in
- M
- L
- XL
Universal Works Fatigue Shirt
Jungle Toile Poplin WhiteRegular price €141,95 EURRegular priceUnit price per€0,00 EURSale price €141,95 EUR -

Available in
- M
- L
- XL
Universal Works Road Shirt
Arten Seersucker NavyRegular price €129,95 EURRegular priceUnit price per€0,00 EURSale price €129,95 EUR -

Available in
- M
- L
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Universal Works Road Shirt
Arten Seersucker EcruRegular price €129,95 EURRegular priceUnit price per€0,00 EURSale price €129,95 EUR -

Available in
- M
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Universal Works Franck Jacket
Kennedy Stripe BrownRegular price €259,95 EURRegular priceUnit price per€0,00 EURSale price €259,95 EUR -

Available in
- M
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- XL
Universal Works Bakers Overshirt
Peached Poplin BrownRegular price €141,95 EURRegular priceUnit price per€0,00 EURSale price €141,95 EUR -

Available in
30W- 32W
- 34W
- 36W
Universal Works Judo Pant
Black Kelly CottonRegular price €141,95 EURRegular priceUnit price per€0,00 EURSale price €141,95 EUR -

Available in
- 32W
34W- 36W
Universal Works Judo Pant
Kelly Cotton OliveRegular price €141,95 EURRegular priceUnit price per€0,00 EURSale price €141,95 EUR -

Available in
- M
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- XL
Universal Works Lazy Day Shirt
Urban Stripe SkyRegular price €165,95 EURRegular priceUnit price per€0,00 EURSale price €165,95 EUR -

Available in
30W- 32W
- 34W
- 36W
Universal Works Aston Pant
Navy TwillRegular price €176,95 EURRegular priceUnit price per€0,00 EURSale price €176,95 EUR -

Available in
30W- 32W
- 34W
- 36W
Universal Works Duke Pant
Navy TwillRegular price €176,95 EURRegular priceUnit price per€0,00 EURSale price €176,95 EUR -

Available in
- 32W
- 34W
- 36W
Universal Works Pleated Track Pant
Olive Recycled Poly TechRegular price €176,95 EURRegular priceUnit price per€0,00 EURSale price €176,95 EUR -

Available in
- S
- M
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Universal Works Rams Jacket
Grey Marl Wool FleeceRegular price €182,95 EURRegular priceUnit price per€0,00 EURSale price €182,95 EUR -

Available in
- S
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Universal Works Advance Cardigan
Grey Marl Wool FleeceRegular price €188,95 EURRegular priceUnit price per€0,00 EURSale price €188,95 EUR -

Available in
- M
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Universal Works Rose Bowl Jacket
Black Works TwillRegular price €212,95 EURRegular priceUnit price per€0,00 EURSale price €212,95 EUR -

Available in
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Universal Works Advance Cardigan
Brown Jacquard KnitRegular price €182,95 EURRegular priceUnit price per€0,00 EURSale price €182,95 EUR -

Available in
M- L
- XL
Universal Works Three Button Jacket
Navy TwillRegular price €212,95 EURRegular priceUnit price per€0,00 EURSale price €212,95 EUR -

Available in
- 32W
- 34W
- 36W
Universal Works Double Pleat Pant
Navy TwillRegular price €176,95 EURRegular priceUnit price per€0,00 EURSale price €176,95 EUR -

Available in
30W- 32W
- 34W
- 36W
Universal Works Double Pleat Pant
Black TwillRegular price €175,95 EURRegular priceUnit price per€0,00 EURSale price €175,95 EUR -

Available in
M- L
- XL
Universal Works Easy Jacket
Sand Japanese PatchworkRegular price €224,95 EURRegular priceUnit price per€0,00 EURSale price €224,95 EUR -

Available in
- M
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XL
Universal Works Lazy Day Shirt
Blue Classic StripeRegular price €135,95 EURRegular priceUnit price per€0,00 EURSale price €135,95 EUR -

Available in
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XL
Universal Works Square Pocket Shirt
Blue Brushed Marl TwillRegular price €141,95 EURRegular priceUnit price per€0,00 EURSale price €141,95 EUR -
20% Off

Available in
- M
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Universal Works London Jacket
Black TwillRegular price €169,95 EURRegular priceUnit price per€212,95 EURSale price €169,95 EUR (-20%)Sale -
20% Off

Available in
S- M
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Universal Works London Jacket
Light Olive TwillRegular price €169,95 EURRegular priceUnit price per€212,95 EURSale price €169,95 EUR (-20%)Sale -
20% Off

Available in
S- M
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- XL
Universal Works Bakers Jacket
Black TwillRegular price €160,95 EURRegular priceUnit price per€200,95 EURSale price €160,95 EUR (-20%)Sale -

Available in
S- M
- L
- XL
Universal Works Bakers Jacket
Navy TwillRegular price €200,95 EURRegular priceUnit price per€0,00 EURSale price €200,95 EUR -

Available in
- ONE SIZE
Universal Works Scarf
Double Sided Light Blue/BrownRegular price €47,95 EURRegular priceUnit price per€0,00 EURSale price €47,95 EUR -
30% Off

Available in
UK7UK8UK9- UK10
Paraboot x Universal Works Michael Shoes
Lisse BlackRegular price €363,95 EURRegular priceUnit price per€518,95 EURSale price €363,95 EUR (-30%)Sale -
20% Off

Available in
- M
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XL
Universal Works Dockside Jacket
Japanese Patchwork GreenRegular price €169,95 EURRegular priceUnit price per€212,95 EURSale price €169,95 EUR (-20%)Sale -
34% Off

Available in
- S
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Universal Works Cardigan
MOH Check Fleece GreyRegular price €123,95 EURRegular priceUnit price per€188,95 EURSale price €123,95 EUR (-34%)Sale -
40% Off

Available in
S- M
LXL
Universal Works Cardigan
Night Leopard Dark Navy/BrownRegular price €99,95 EURRegular priceUnit price per€165,95 EURSale price €99,95 EUR (-40%)Sale -
26% Off

Available in
SM- L
Universal Works Lancaster Jacket
Alvar Fleece CuminRegular price €135,95 EURRegular priceUnit price per€182,95 EURSale price €135,95 EUR (-26%)Sale -
26% Off

Available in
- S
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XL
Universal Works Field Jacket
Wool Fleece GreenRegular price €165,95 EURRegular priceUnit price per€222,95 EURSale price €165,95 EUR (-26%)Sale -
20% Off

Available in
S- M
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Universal Works Cardigan
Wool Fleece BlackRegular price €141,95 EURRegular priceUnit price per€176,95 EURSale price €141,95 EUR (-20%)Sale -
40% Off

Available in
- S
MLXL
Universal Works Cardigan
Wool Fleece NavyRegular price €106,95 EURRegular priceUnit price per€176,95 EURSale price €106,95 EUR (-40%)Sale -
20% Off

Available in
SML- XL
Universal Works Zip Bomber
Wool Fleece BlackRegular price €141,95 EURRegular priceUnit price per€176,95 EURSale price €141,95 EUR (-20%)Sale -

Available in
- ONE SIZE
Universal Works Scarf
Double Sided Green/BlackRegular price €47,95 EURRegular priceUnit price per€0,00 EURSale price €47,95 EUR -
40% Off

Available in
S- M
LXL
Universal Works Zip Waistcoat
Wool Fleece GreenRegular price €84,95 EURRegular priceUnit price per€141,95 EURSale price €84,95 EUR (-40%)Sale -

Available in
- M
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- XL
Universal Works Three Button Jacket
Black TwillRegular price €212,95 EURRegular priceUnit price per€0,00 EURSale price €212,95 EUR -
27% Off

Available in
30W32W- 34W
36W
Universal Works Pleated Track Pant
Navy TwillRegular price €129,95 EURRegular priceUnit price per€176,95 EURSale price €129,95 EUR (-27%)Sale -
30% Off

Available in
30W32W- 34W
- 36W
Universal Works Duke Pant
Brushed Polytech BlackRegular price €115,95 EURRegular priceUnit price per€165,95 EURSale price €115,95 EUR (-30%)Sale -
20% Off

Available in
- M
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XL
Universal Works Parachute Liner Jacket
Brushed Moleskin NavyRegular price €182,95 EURRegular priceUnit price per€229,95 EURSale price €182,95 EUR (-20%)Sale -
30% Off

Available in
- 30W
- 32W
- 34W
36W
Universal Works Duke Pant
Brushed Polytech KhakiRegular price €115,95 EURRegular priceUnit price per€165,95 EURSale price €115,95 EUR (-30%)Sale -
33% Off

Available in
30W32W34W- 36W
Universal Works Military Chino Pant
Brushed Polytech BlackRegular price €106,95 EURRegular priceUnit price per€159,95 EURSale price €106,95 EUR (-33%)Sale -
40% Off

Available in
- M
L- XL
Universal Works Lazy Day Shirt
Neptune Cotton GreenRegular price €88,95 EURRegular priceUnit price per€147,95 EURSale price €88,95 EUR (-40%)Sale -
40% Off

Available in
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Universal Works Field Jacket
Brown Ylang Flower FleeceRegular price €130,95 EURRegular priceUnit price per€218,95 EURSale price €130,95 EUR (-40%)Sale -
Clearance

Available in
SM- L
XL
Universal Works Lancaster Jacket
Sand Patchwork FleeceRegular price €100,95 EURRegular priceUnit price per€200,95 EURSale price €100,95 EUR (-50%)Sale -
18% Off

Available in
- L
Universal Works Merino Classic Socks
Grey MarlRegular price €17,95 EURRegular priceUnit price per€21,95 EURSale price €17,95 EUR (-18%)Sale















































