Collection: Ciele

The Ciele Brand Story

Summing Up Ciele Athletics

Founded in Montreal in 2014 by Jeremy Bresnen and Mike Giles, Ciele Athletics emerged to bridge the gap between technical performance and contemporary street-ready aesthetics. Dissatisfied with the lack of stylish, functional headwear for their daily run-commutes, the duo applied their backgrounds in design and technical outerwear to reinvent the running cap. The result was the iconic GOCap, a silhouette that redefined the category through its packable design and bold colour-blocking. Today, Ciele is a B Corp certified brand that has expanded from its "gateway" headwear into a comprehensive range of performance apparel. By blending sustainable practices with elite-level moisture management, Ciele has become a staple for both the dedicated marathoner and the "Gorpcore" enthusiast who values technical precision alongside a clean, urban look. Their philosophy of "#everybodyrun" ensures that every piece is built for movement, connection, and the pursuit of the next mile.

How Does Ciele Athletics Stack Up

Ciele distinguishes itself through a "gear-head" approach to textile engineering, ensuring their equipment performs under high-output conditions while remaining exceptionally durable.

• COOLmatic | PLUS Fabrics: A proprietary technical knit designed for rapid moisture wicking. The "Plus" iteration incorporates an advanced cooling finish and integrated anti-odour treatment to manage thermal regulation during intense training cycles.

• RAYaway Ceramic Ripstop: Utilised in their Elite series, this lightweight mini-ripstop fabric features ceramic technologies that reflect solar rays, significantly reducing heat absorption on exposed routes.

• Pliable SoftCurve Brim: Unlike traditional stiff-brimmed caps, Ciele's SoftCurve brims are engineered for packability. The EVA foam construction allows the cap to be crushed into a pocket or pack without losing its structural integrity.

• Repreve Recycled Fibres: Demonstrating their commitment to circularity, many silhouettes utilise Repreve certified recycled polyester, diverting plastic from oceans while maintaining a high denier-strength to weight ratio.

The Urban Industry Take on Ciele Athletics

In the unpredictable UK climate, Ciele Athletics offers the perfect balance of breathability and protection. For grey morning runs in East Sussex or wet trail sessions in the Peaks, the quick-drying nature of their COOLmatic mesh is essential: it prevents water-logging and ensures your kit is dry by the next morning. When it comes to styling, Ciele bridges the gap between pure athletics and urban streetwear. Pair a vibrant GOCap with a technical shell for a modern outdoor aesthetic. In terms of sizing, most Ciele headwear is highly adjustable via a rear tensioner, but for their apparel, we recommend sticking to your true size for a tailored, aerodynamic fit. If you prefer a more relaxed "post-run" look, consider sizing up in their organic cotton and merino blend tees.

Our Ciele Athletics FAQ

Firstly, How do you pronounce Ciele? It appears to be on good authority that you pronounce Ciele as 'See-Al'.

Are Ciele caps machine washable? Yes, one of the brand's core design pillars is easy care. You can machine wash your Ciele cap on a cold cycle (we recommend using a laundry bag) to remove salt and sweat build-up. Always air dry: do not tumble dry as high heat can damage the technical membranes and reflective detailing.

Does the brim provide UV protection? Absolutely. Most Ciele headwear, including the GOCap and ALZCap, provides UPF +40 protection on the brim and front panels, shielding your face and skin from harmful UV rays during long-distance exposure.

What is the difference between the GOCap and the ALZCap? While both share the same DNA, the GOCap is the original 5-panel silhouette with a standard fit. The ALZCap features a lower profile and a shorter, "duckbill" style brim, preferred by runners who want a more streamlined feel and increased upward visibility.

Why buy Ciele Athletics from Urban Industry

Urban Industry has been a cornerstone of the UK's independent retail landscape since 2002. From our base in Eastbourne, East Sussex, we have spent over two decades curating a selection of the world’s most innovative brands, focusing on quality, sustainability, and authentic heritage. When you buy your Ciele Athletics gear from us, you are supported by an established team with a proven track record. Our commitment to excellence is reflected in our high customer service ratings across Trustpilot, Google, and Judge.me. We offer expert product knowledge, a carefully curated range, and fast shipping to our global community of customers.

Check out Ciele Caps in our Running Goods department.