Collection: Purple Mountain Observatory

The Purple Mountain Observatory Brand Story

Summing Up Purple Mountain Observatory

Established in London in 2021 by Matt Braun and a dedicated collective of outdoor enthusiasts, Purple Mountain Observatory (PMO) emerged from a desire to bridge the gap between technical mountain performance and the evolving landscape of modern streetwear. The brand takes its name from the historic scientific institution in China, reflecting a commitment to precision and forward-thinking design. PMO focuses on creating a "system of gear" that functions as equipment first, but with a disruptive aesthetic that resonates with younger, active generations.

For Urban Industry, the brand represents the pinnacle of the Gorpcore 2.0 movement: blending gender-inclusive silhouettes with high-spec fabrication. As explored in our feature, Purple Mountain Observatory: Blurring The Lines Between City And The Outdoors, their collections, ranging from loose-fitting Alpine pants to weather-resistant outerwear, are designed to move seamlessly from the forest trail to the city street, breaking down the traditional barriers of what defines outdoor apparel.

How Does Purple Mountain Observatory Stack Up

• Advanced 3L Shell Construction: Their flagship hardshells utilise a 3-layer laminated membrane, offering a high hydrostatic head rating for total waterproofness while maintaining vapour permeability for active use.

• Technical Ripstop Fabrics: PMO frequently employs high-tenacity Ripstop nylon and lightweight mesh, often featuring a subtle crinkle finish or semi-transparent aesthetic that provides durability without excessive bulk.

• Ergonomic Articulation: Trousers and jackets are engineered with articulated joints and diamond gussets, a design choice that ensures maximum range of motion during technical ascents or urban commutes.

• Functional Hardware: The use of YKK® waterproof zips, magnetic welt closures, and internal crinkle nylon hoods highlights a "gear-head" obsession with utility and weather protection.

The Urban Industry Take on Purple Mountain Observatory

At Urban Industry, we see Purple Mountain Observatory as the essential bridge between hardcore performance and cultural relevance. For the unpredictable UK climate, their lightweight 2-layer nylon jackets are perfect for layering over a heavyweight tee or hoodie. Regarding sizing, PMO generally offers a relaxed fit inspired by vintage ski wear and the contemporary directions. If you prefer a traditional streetwear look with plenty of room for mid-layers, stick to your usual size. However, if you are looking for a more streamlined, technical fit for active mountain use, we recommend you size down. Their trousers often feature adjustable toggles and elasticated waists, making them versatile for various body types.

Our Purple Mountain Observatory FAQ

Is Purple Mountain Observatory clothing waterproof? Many PMO outerwear pieces, such as their 3L Hard Shells and Stinger Jackets, feature waterproof membranes and DWR coatings. Always check individual product specs for hydrostatic head ratings to ensure they meet your specific weather protection needs.

How should I wash my PMO technical gear? To maintain the integrity of technical fabrics and coatings, we recommend washing at 30°C with a specialist technical cleaner. Avoid fabric softeners as they can clog the breathable membranes and degrade water-repellent finishes.

Does the brand offer gender-specific sizing? Purple Mountain Observatory designs with a gender-inclusive philosophy. Silhouettes are typically oversized and adaptable, intended to be worn and enjoyed by everyone regardless of gender.

Why buy Purple Mountain Observatory from Urban Industry

Urban Industry has been a cornerstone of the UK streetwear and outdoor scene since 2002. We've been selling Purple Mountain Observatory from when they first started and were initially called 'Carrier Goods.'  We've backed them ever since and really enjoy the relationship with Matt and the team. 

Based in Eastbourne, East Sussex, we pride ourselves on a highly curated selection, sourcing the world’s most innovative brands and bringing them to our global community. When you buy from us, you benefit from our long-standing expertise and a commitment to quality that is reflected in our excellent Trustpilot, Google, and Judge.me reviews. We offer Fast Shipping from our UK warehouse to the rest of the world, ensuring your latest pickup arrives ready for your next adventure.