Collection: Power Goods

The Power Goods Brand Story

Power Goods is a specialist London-based label dedicated to the pursuit of the perfect garment weight and silhouette. Emerging from a desire to elevate everyday essentials, the brand focuses on high-frequency "daily drivers" such as premium t-shirts, sweatshirts, and hoodies. Their core innovation lies in their bespoke fabric development, specifically their Ultra-Heavyweight 400GSM Organic Cotton and 500GSM Loopback Jersey, which provide a structural rigidity and longevity that standard jersey lacks. Unlike brands that rely on synthetic blends, Power Goods prioritises a 100% cotton construction to ensure natural breathability and a superior drape. Urban Industry is proud to be a trusted UK stockist, offering these meticulously engineered basics to a community that values the "buy better, buy less" philosophy. By stocking Power Goods, we provide our customers with the ultimate foundation for any contemporary streetwear or heritage-inspired wardrobe.

Technical Specs and Fabric Innovation

The Power Goods philosophy is centred on the "Art of the Heavyweight," moving away from flimsy fast-fashion textiles in favour of substantial, industrial-grade knits.

• Custom 400GSM Single Jersey: Their signature t-shirts utilise a high-density, long-staple cotton that is significantly heavier than the industry standard. This weight ensures the garment maintains a crisp, "boxy" shape even after repeated washes.

• 500GSM Loopback Terry: Used across their hoodie and sweatshirt range, this fabric provides incredible thermal insulation and structural integrity. The tight knit of the loopback construction prevents sagging at the elbows and hem.

• Garment Dyeing Process: Many pieces undergo a specialist dyeing process that softens the high-density fibres and creates a unique, lived-in patina. This ensures that the deep hues of the fabric remain rich over time.

• Reinforced Bound Collars: To prevent the dreaded "bacon neck," Power Goods employs a high-tension ribbed collar with twin-needle stitching, ensuring the neckline stays tight and professional throughout the life of the garment.

Our Take: The Urban Industry Perspective

At Urban Industry, we appreciate gear that feels substantial the moment you pick it up. Power Goods is a brand for the enthusiast who cares about "hand-feel" and the technical nuances of garment construction. This is not your average merchandise-grade apparel, it is a high-end interpretation of classic American sportswear silhouettes, refined for the modern wardrobe.

Sizing Advice: From our hands-on testing at the shop, Power Goods features a distinctively "Boxy" and "Cropped" fit. The tees are wide in the chest but sit perfectly at the waistline, avoiding the unappealing "tunic" look. We recommend taking your true size for the intended streetwear silhouette. If you prefer a more traditional, longer length, you might consider sizing up, though the width will increase accordingly.

Styling and Utility: These basics are the perfect "mid-layer" for the UK climate. The 500GSM Hoodies are thick enough to act as outerwear during dry autumn days, while the crisp white and black tees provide a structural base under a technical Gore-Tex shell or a Ripstop overshirt. Because they are 100% Organic Cotton, they offer a level of comfort that synthetic tech-fleece simply cannot match. When you shop with Urban Industry UK, you are investing in pieces that are built to be worn daily, supported by our Fast Shipping and expert customer service.

Frequently Asked Questions

How does Power Goods clothing fit compared to other brands?

Power Goods is designed with a modern boxy fit, meaning it is wider in the body and slightly shorter in length than standard high-street brands. This silhouette is inspired by vintage 90s sportswear and is intended to sit at the hip rather than over the seat.

Do Power Goods hoodies and tees shrink in the wash?

Because Power Goods uses premium, high-density Organic Cotton, shrinkage is minimal if care instructions are followed. We recommend a cool wash at 30 degrees or less and air drying to maintain the structural integrity and weight of the 400GSM and 500GSM fabrics.

Where is Power Goods based?

Power Goods is a UK-based label, designed in London. Their focus is on creating premium basics that cater for anyone wanting a great quality essential piece at a very reasonable price. Urban Industry provides authentic access to their full collection with Fast Shipping to global destinations.