Collection: Acid Running

The Acid Running Brand Story

Summing Up Acid Running

Founded in London in 2022 by Oliver Powe, Acid Running represents a philosophical shift in the endurance landscape. Emerging from a lineage of bespoke tailoring (Powe’s great-grandfather founded the renowned Hector Powe house in 1908), the brand rejects the "perfection" typically marketed by athletic giants. Instead, it celebrates the "Pursuit of Suffering" and "Voluntary Discomfort," treating running as a stoic discipline rather than a curated spectacle. For the Urban Industry customer, Acid Running fills the vital gap between high-fashion aesthetics and uncompromising technical utility. The brand’s growth reflects a rising demand for gear that acknowledges the grit of the sport while utilizing luxury-tier construction and sustainable, climate-positive materials. Whether navigating a 10K or a long-distance trail, Acid Running provides the "gear-head" with apparel that is as much a mental uniform as it is a performance tool.

How Does Acid Running Stack Up

• Climate-Positive Cotton: Unlike standard jersey, Acid Running utilizes cotton sourced from climate-positive farms, offering a superior hand-feel and natural breathability without the environmental tax of conventional crops.

• Recycled Technical Synthetics: Their high-performance shorts are constructed from recycled polyester, repurposing up to 15 plastic bottles per yard to create a durable, moisture-wicking weave that maintains structural integrity under high-tension movement.

• Odour-Resistant Fibres: Advanced natural fibres are integrated into the knit to provide permanent anti-microbial properties, ensuring the garments remain fresh during high-output sessions without the use of chemical coatings.

• Ergonomic 2-in-1 Silhouettes: Featuring integrated compression liners and strategically placed pockets for gels and essentials, the silhouettes are engineered to minimize friction and prevent chafing over marathon distances.

The Urban Industry Take on Acid Running

At Urban Industry, we have closely followed the "Soft Outdoor" and premium running movement, and Acid Running is a primary protagonist in this shift. For the UK climate, their layering system is indispensable: the lightweight vests and T-shirts work perfectly as base layers during damp Spring mornings, providing rapid vapour transfer to keep you dry. Regarding sizing, Acid Running is designed with an athletic, streamlined fit. We recommend staying true to your usual size for a focused, technical silhouette, or sizing up if you prefer a more relaxed, "lifestyle" drape for post-run recovery. The "cold" colour palette of bone, navy, and graphite ensures these pieces integrate seamlessly into a contemporary streetwear rotation.

Our Acid Running FAQ

Are Acid Running clothes suitable for gym workouts as well as running? Yes, the moisture-wicking properties and high-stretch recycled fabrics make them excellent for high-intensity interval training (HIIT) and general gym use, though the pocket placements and silhouettes are specifically optimized for the biomechanics of running.

How should I wash my technical running gear to ensure longevity? To preserve the technical membranes and recycled fibres, we recommend a cool wash at 30 degrees Celsius using a non-biological detergent. Avoid fabric softeners, as these can clog the pores of the performance fabric and reduce breathability. Always air dry.

Is the brand's cotton really climate-positive? Yes, Acid Running partners with specific agricultural initiatives that utilize regenerative farming practices. These methods sequester more carbon than they emit, making the raw material for their lifestyle and performance tops environmentally beneficial.

Why buy Acid Running from Urban Industry

Urban Industry has been a cornerstone of the UK streetwear and outdoor scene since 2002. Based in Eastbourne, East Sussex, we pride ourselves on a highly curated selection, sourcing only the brands that meet our rigorous standards for quality and heritage. When you buy from us, you are supported by an established team with thousands of five-star reviews across Trustpilot, Google, and Judge.me. We offer fast, reliable shipping globally, ensuring that the latest technical innovations from brands like Satisfy Running and Acid Running reach you wherever you are. Our longevity in the market is built on a commitment to authentic storytelling and unparalleled customer service.