Collection: Folk

The Folk Brand Story

Summing Up Folk

Founded in 2002 by Cathal McAteer, Folk has spent over two decades refining a "quiet" aesthetic that bridges the gap between high-end architect-designer fashion and functional streetwear. Based in London, the brand is defined by its meticulous attention to detail—where every button, pocket, and fabric texture is considered part of a larger, cohesive puzzle. Unlike brands that rely on heavy branding or fleeting trends, Folk focuses on the "style of the person," creating garments that are approachable yet sophisticated. At Urban Industry, we have championed Folk as a cornerstone of our curated selection because they represent some of the best in modern British menswear. Their ability to elevate everyday wardrobe staples through exclusive fabrics and subtle, playful detailing makes them an essential brand for the discerning customer who values substance over hype.

How Does Folk Stack Up

• Exclusive Fabrications: Folk utilizes custom-developed fabrics, ranging from 100% ripstop organic cotton for durability to lightly brushed cotton twill with a soft-handle finish for superior comfort.

• Corozo Nut Buttons: A hallmark of the brand's commitment to quality, these natural, sustainable buttons provide a distinct tactile feel and superior longevity compared to standard plastic alternatives.

• Articulated Silhouettes: The legendary Assembly Pant features a considered, tapered leg and cropped length, engineered to provide a clean line without restricting movement.

• Technical Versatility: Many outerwear pieces, such as the Assembly Jacket, incorporate internal waist drawcords and multi-pocket arrangements, allowing the wearer to customise the fit and utility of the garment.

The Urban Industry Take on Folk

Folk is the ultimate "all-rounder" for the UK climate. Their collections are built for layering, making them perfect for the unpredictable British weather where a Folk shirt or lightweight jacket can easily transition from a spring morning to a cool evening. When it comes to sizing, Folk generally fits true to size for a contemporary, clean look. However, for their more relaxed styles like the Drawcord Assembly Pant, we often suggest sticking to your true size to maintain that specific "architectural" drape the brand is known for. If you prefer a more technical, slim-line fit in their blazers or chore coats, consider your layering needs; if you plan to wear a heavy knit underneath, do not size down. The brand's focus on "unisex" appeal in the Assembly range means the cuts are generous in the right places but always look tailored.

Our Folk FAQ

How do Folk Assembly Pants fit? The standard Assembly Pant offers a regular fit with a tapered leg and a slightly cropped length, designed to sit just above the shoe. The Drawcord version features an elasticated waistband for a more relaxed, casual feel.

Are Folk clothes made from sustainable materials? Yes, Folk increasingly utilizes sustainable textiles, including organic cotton and natural Corozo nut buttons, ensuring their premium garments have a reduced environmental impact.

How should I wash my Folk garments? Due to the high-quality natural fibres and exclusive dyes used, we recommend a cool wash at 30 degrees and hanging to dry. Always check the specific care label, especially for structured items like the Assembly Jacket.

Why buy Folk from Urban Industry

Urban Industry has been a leading destination for premium menswear since established in 2002. Based in Eastbourne, East Sussex, we pride ourselves on a curated selection that bypasses generic trends in favour of brands with genuine heritage and quality, like Folk. Our commitment to excellence is reflected in our high customer service reviews across Trustpilot, Google, and Judge.me. When you shop with us, you are supporting a UK-based business that ships globally and understands the technical nuances of the gear we sell. From expert styling advice to Fast Shipping, we ensure your experience is as refined as the clothing itself.

You can read more on our seasonal Folk Clothing offering right here on the journal.