On Running

Urban Industry is a UK based independent stockist of ON Running, with the Swiss brand's road, trail and lifestyle shoes and accessories available to ship from our Eastbourne warehouse. We carry the Cloud 6, Cloud 6 Geo Waterproof, Cloudhorizon, Cloudvista 2, Cloudtilt, Cloudaway 2, Cloudsurfer Next and Cloudrock Low, plus ON caps, socks and t-shirts. Orders placed before 3pm on a working day are dispatched the same day, with next working day UK delivery and tracked international shipping available at checkout. Buying from a long established UK retailer means accurate live stock and aftercare from a real team.

Yes. Urban Industry has been trading since 2002 and holds an Excellent rating on Trustpilot, with thousands of verified customer reviews covering ON Running and the rest of our footwear, running and outdoor brands. Every pair of ON we stock is sourced through official channels, so what arrives is genuine, in current season boxes and covered by our standard 18 day returns. Our small UK based team handles every order and reply personally, which means faster answers on fit, accurate stock information and a smoother experience than buying from an unverified marketplace seller.

Yes. UK orders for ON Running qualify for our next working day delivery service when placed before 3pm Monday to Friday, with standard tracked options also available at checkout. We accept returns within 18 days on unworn ON shoes in their original box and on unworn apparel with hangtags attached, and we offer a subsidised UK returns label for 3.95 GBP that is deducted from your refund. International customers can also return their order, though postage is at the customer's expense. Full delivery and returns terms for every region are on our Shipping and Refund Policy pages.

ON Running is one of the fastest growing performance brands in the world, with a wide range of similar looking silhouettes and technologies that make it worth buying from a retailer who genuinely understands the line up. Independent specialists like Urban Industry hand pick each release we stock, photograph it in house and write our own descriptions of the fit, ride and use case, so you can see what you are actually getting before you order. You also get live, honest stock counts, secure UK payment, no third party resellers and aftercare from a real team.

ON Running is a Swiss performance footwear brand founded in 2010 in Zurich by former Ironman world champion Olivier Bernhard, together with Caspar Coppetti and David Allemann. The company grew out of Bernhard's frustration with heavy, over cushioned trainers and his early prototypes of a lighter, more responsive midsole. Roger Federer joined as an investor and brand partner in 2019, helping push ON into tennis and lifestyle. The brand is now one of the most recognisable names in performance running, listed on the New York Stock Exchange since 2021.

CloudTec is the signature midsole technology found on almost every ON Running shoe. It uses a series of hollow, articulated rubber pods called Clouds, arranged along the length of the sole so that each one compresses independently on landing and locks flat for a firm push off. The result is a soft, cushioned landing followed by a quick, responsive toe off, which ON describes as a running feeling closer to running on clouds than on a traditional trainer. It works across the brand's road, trail and lifestyle silhouettes.

Helion is ON Running's proprietary superfoam, engineered to give the CloudTec midsole a softer, more responsive feel while also handling cold, wet UK weather better than the original rubber Clouds. Speedboard is a curved TPU plate that sits between the upper and the CloudTec sole, harnessing the compression of the Clouds and channelling it forward through the toe off. Together they explain why ON shoes feel bouncy, quick and stable, rather than just soft, and why the brand's runners suit both easy daily miles and faster tempo work.

ON Running shoes generally come up true to size, with a slightly slimmer, more European fit through the midfoot than most American running brands. If you have a wider foot or prefer more room, sizing up half a size can help. To clean, wipe off loose dirt with a soft brush and spot clean the upper with lukewarm water and mild detergent. Avoid the washing machine and tumble dryer, as the heat can degrade the foam midsole and separate glued panels. Let them air dry naturally, away from direct heat.

The Cloud 6 is the latest generation of ON Running's original Cloud silhouette, the shoe that launched the brand and remains its most versatile everyday model. It uses the signature CloudTec sole with updated Helion superfoam for a softer landing, a redesigned upper for a more secure fit and a Speedboard for a snappier toe off. It works equally well as a first running shoe, a daily trainer, a long day walker or a comfortable travel option. We stock the standard Cloud 6 and the Cloud 6 Geo Waterproof for winter conditions.

The standard Cloud 6 is the everyday version of ON's flagship silhouette, with a breathable mesh upper suited to warmer, drier conditions and everyday use. The Cloud 6 Geo Waterproof adds a fully sealed, waterproof upper designed for wet UK weather, winter runs, damp commutes and light hikes. Both share the same CloudTec sole, Helion foam and Speedboard, so the ride is very similar, and the choice is really about whether you need weather protection. Most customers who run through UK winters end up with a Geo Waterproof in the rotation.

The Cloudhorizon is ON Running's outdoor and trail leaning cross training shoe, sitting between a road runner and a technical trail shoe. It uses the CloudTec midsole with Helion superfoam for cushioning, and adds a grippier, more aggressive outsole for confidence on gravel paths, wet grass, canal towpaths and light off road terrain. The upper is more durable and abrasion resistant than the standard Cloud series, without being heavy. It is the natural pick for anyone who runs, walks or hikes on mixed surfaces rather than pure road, and works well in UK conditions.

The standard Cloudhorizon uses a durable mesh upper that breathes well on warmer days and dries quickly if it gets damp, making it ideal for spring and summer trail and mixed surface use. The Cloudhorizon Waterproof adds a fully sealed waterproof membrane in the upper, so puddles, wet grass and light rain stay out, which suits UK autumn and winter conditions. The midsole, CloudTec sole, Helion foam and outsole are the same across both, so the ride does not change, only the weather protection.

The Cloudvista 2 is ON Running's dedicated trail runner, updated with a more aggressive Missiongrip outsole for confident traction on mud, rock, roots and steep descents. It uses the CloudTec midsole with Helion foam for the plush ON ride, paired with a more durable, abrasion resistant upper and a slightly more secure fit for uneven terrain. It suits everything from a lunchtime forest loop to longer weekend trail runs, and pairs naturally with the Cloudhorizon for mixed surface days or the Cloudrock Low for slower hiking days.

The Cloudtilt is ON Running's lifestyle interpretation of the Cloud silhouette, developed initially in collaboration with Loewe and now offered as a permanent part of the range. It keeps the CloudTec sole and Helion cushioning, so it walks and feels like a proper ON, but takes on a chunkier, more sculpted upper with a distinctive silhouette designed for street rather than pure running use. It has become one of the brand's most in demand lifestyle shoes, popular with anyone who wants ON comfort in a piece that leans more toward fashion.