Collection: NNormal

The NNormal Brand Story

Summing up NNormal 

NNormal is the result of a revolutionary partnership between world-renowned mountain athlete Kilian Jornet and the family-owned Spanish footwear experts, Camper. Launched in 2022, the brand’s name reflects its heritage: designed in Mallorca and tested in the rugged fjords of Norway (Nor-way + Mal-lorca). NNormal was founded to challenge the outdoor industry’s standard replacement cycle, focusing on radical durability and a "leave no trace" ethos. By combining Camper’s 150 years of shoemaking expertise with Jornet’s elite athletic insights, the brand produces high-performance gear that excels in the most technical environments. At Urban Industry, we recognise NNormal as a leader in the shift towards sustainable, high-performance mountain equipment that refuses to compromise on quality or the planet.

How Does NNormal Stack Up

• Matryx® Jacquard Uppers: Utilised in the Kjerag, this upper is woven from individually coated polyamide and Kevlar yarns, offering exceptional breathability and abrasion resistance while maintaining an ultra-lightweight profile.

• Vibram® Megagrip with Litebase: This industry-leading outsole compound provides "sticky" traction on both wet and dry technical terrain. The Litebase technology reduces overall sole weight by 30% and thickness by 50% without sacrificing durability.

• EExpure® Midsole Foam: A supercritical foam compound that offers high energy return and superior shock absorption. This low-density foam is designed for direct contact with the foot to improve propulsion and reduce the risk of blisters.

• TPE Ripstop Construction: Seen in the Tomir series, the upper uses a robust blend of monofilament polyester and TPE, stitched directly to the midsole to prevent delamination and enhance the shoe’s lifespan during heavy Gorpcore-inspired use.

The Urban Industry Take on NNormal

NNormal offers a refreshing, minimalist alternative to the oversized, maximalist trends currently dominating the trail scene. For the UK climate, the Tomir 2.0 is a standout performer, providing the necessary protection and 5mm lug depth to handle saturated mud and loose scree found in the Lake District or Scottish Highlands. Regarding sizing, NNormal typically fits true to size, but we recommend those looking for a "technical fit" for racing to stay at their standard EU size, as the toe boxes are naturally generous to allow for foot swell during long-distance efforts. If you are transitioning from more traditional "heritage" hiking boots, the lower stack height of the Kjerag will offer significantly more ground feel and stability on uneven surfaces.

Our NNormal FAQ

Are NNormal shoes waterproof? The standard Tomir and Kjerag models prioritise breathability and quick-drying capabilities. However, the Tomir is available in a Waterproof version featuring a high-performance membrane designed to keep feet dry in inclement weather.

How long do NNormal shoes last? NNormal is engineered for longevity. While most performance shoes degrade after 500km, NNormal aims for a 1,200km lifespan. The outsoles are also specifically designed to be easily resoled by specialist cobblers to further extend their life.

Can I use NNormal shoes for hiking? Yes, particularly the Tomir series. With its higher ankle support options and robust TPE Ripstop upper, the Tomir is a versatile hybrid that performs exceptionally well as a lightweight hiking shoe or technical trail runner.

Why buy NNormal from Urban Industry?

Since 2002, Urban Industry has been a leading destination for premium outdoor and streetwear gear. Based in Eastbourne, East Sussex, we are committed to a curated selection process, ensuring we only stock brands that meet our high standards for innovation and sustainability. Our longevity in the market is backed by thousands of five-star reviews across Trustpilot, Google, and Judge.me. When you buy NNormal from us, you benefit from our expert product knowledge and reliable global shipping, ensuring your technical gear arrives promptly and ready for the trail.

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