Collection: Hylo

The Hylo Brand Story

Hylo Athletics: Pioneering Sustainable Performance Footwear

In an era where sustainability meets performance, Hylo Athletics emerges as a trailblazer in the athletic footwear industry. Founded in 2020 by former professional footballer Michael Doughty and Jacob Green, Hylo Athletics was born out of a desire to create high-performance running shoes that are kind to the planet. Their mission is clear: to revolutionise sports footwear by combining cutting-edge materials science with a commitment to environmental responsibility.

A Commitment to Sustainability

Hylo Athletics stands out for its unwavering dedication to sustainability. The brand utilizes renewable materials, such as corn-derived components, to craft shoes that are not only durable and comfortable but also environmentally friendly. Their proprietary Corn Spring® technology provides flexible bounce and energy return, ensuring that performance is never compromised for sustainability.

Moreover, Hylo's commitment extends beyond materials. They have implemented plastic-free packaging solutions, reducing their carbon footprint by 29%. Their holistic approach to sustainability is further exemplified by their B Corp certification, reflecting their adherence to the highest standards of social and environmental performance.

Innovative Product Line

Hylo Athletics offers a range of products designed for both men and women, focusing on performance without compromising on environmental values. Their flagship model, the Hylo Impact, is a testament to this philosophy. This road running shoe features a high-cushion, neutral design with a stack height of 33 mm in the heel and 25 mm in the forefoot, providing a comfortable ride for daily training and long runs.

The Hylo Impact incorporates HyperBolt foam, a bio-based, nitrogen-injected supercritical EVA foam, offering a soft and plush underfoot experience. Its PureGlide™ rocker geometry promotes smooth transitions, while the 60% natural rubber outsole ensures durability and traction 

Circular Economy and Recycling Initiatives

Understanding the importance of product lifecycle, Hylo Athletics has introduced the Hyloop program, an NFC-activated system that allows customers to care for and recycle their shoes effectively. This initiative aligns with their vision of a fully circular future, where products are made entirely from renewable material sources and can be remade into new products at the end of their life.

Community Engagement and Active(ism)

Hylo Athletics believes in the power of community and activism. Through their Active(ism) projects, they support community initiatives that promote access to movement, create human connections, and protect the planet. This approach reflects their belief that innovation is a form of activism, and change will be their legacy.

Why Choose Hylo Athletics?

• Sustainable Materials: Utilisation of renewable, circular, and resource-light materials.

• Innovative Design: Integration of proprietary technologies like Corn Spring® and HyperBolt foam.

• Environmental Responsibility: Commitment to plastic-free packaging and recycling initiatives.

• Community Focus: Active support for community projects and environmental activism.

• Certified Excellence: Recognition as a B Corp for meeting high standards of social and environmental performance.