The Beams Plus Brand Story
We are very pleased to welcome premium Japanese brand, Beams Plus to the Urban Industry store. A brand that I’ve bought personally for years as their classic shirts are a perfect fit!
Beams Plus is renowned for its interpretation of classic American menswear, particularly from the mid-1940s to mid-60s, when the US was coming out of World War 2 and its economy started to boom. The war had played a great part in shaping some of the civilian fashion and Beams Plus captures this style immaculately blending military, with work wear, sports and traditional American men's fashion.
Beams + started as a tiny shop in Harajuku, Tokyo in 1976, its store name was tag lined American Life Shop BEAMS. The tides had turned after a gloomy era of depression and political turbulence, and the youth, influenced by images of American culture that they saw in movies and on TV, were hungry to get their hands on something other than army surplus. A small group of young men travelled to California and returned with bags full of American fashion and lifestyle products to sell – and that was the beginning of BEAMS.
The store was styled to replicate that of a UCLA dorm room and this stood out in Japan as the first of its kind. The store quickly expanded its offerings to include European brands, high-end designer labels and women’s fashion. BEAMS PLUS was launched to sustain the company’s passion for genuine American styles.
Today we proudly stock many of the staple Beams Plus items including its classic shirting, trousers, sweatshirts and accessories.
Currently directed by Hideki (Harry) Mizobata, BEAMS PLUS private label collections are designed in-house by a team of dedicated professionals.
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20% Off
Available in
- S
- M
- L
- XL
En venteBeams Plus 9G Crew Knit
MustardPrix habituel €140,95 EURPrix habituelPrix unitaire par€175,95 EURPrix soldé €140,95 EUR (-20%)En vente -
20% Off
Available in
- S
- M
L- XL
En venteBeams Plus 9G Crew Knit
NavyPrix habituel €140,95 EURPrix habituelPrix unitaire par€175,95 EURPrix soldé €140,95 EUR (-20%)En vente -
16% Off
Available in
- S
- M
- L
- XL
Beams Plus Open Collar Indigo Ombre Plaid Shirt
BluePrix habituel €153,95 EURPrix habituelPrix unitaire par€183,95 EURPrix soldé €153,95 EUR (-16%)En vente -
15% Off
Available in
- S
- M
- L
- XL
Beams Plus Wide Stripe Long Sleeve Pocket T-Shirt
Off WhitePrix habituel €98,95 EURPrix habituelPrix unitaire par€116,95 EURPrix soldé €98,95 EUR (-15%)En vente -
20% Off
Available in
- S
- M
LXL
Beams Plus Button Down Solid Flannel Shirt
OlivePrix habituel €122,95 EURPrix habituelPrix unitaire par€153,95 EURPrix soldé €122,95 EUR (-20%)En vente -
20% Off
Available in
- S
- M
- L
- XL
Beams Plus Button Down Solid Flannel Shirt
NavyPrix habituel €122,95 EURPrix habituelPrix unitaire par€153,95 EURPrix soldé €122,95 EUR (-20%)En vente -
30% Off
Available in
- M
- L
- XL
En venteBeams Plus Botanical Cardigan
GreyPrix habituel €205,95 EURPrix habituelPrix unitaire par€294,95 EURPrix soldé €205,95 EUR (-30%)En vente -
30% Off
Available in
SML- XL
Beams Plus Herringbone Military Trousers
NavyPrix habituel €145,95 EURPrix habituelPrix unitaire par€208,95 EURPrix soldé €145,95 EUR (-30%)En vente -
33% Off
Available in
- M
- L
- XL
Beams Plus Military Open Collar Shirt
BluePrix habituel €110,95 EURPrix habituelPrix unitaire par€165,95 EURPrix soldé €110,95 EUR (-33%)En vente -
30% Off
Available in
- M
L- XL
Beams Plus Military Fleece Crew Sweatshirt
OlivePrix habituel €115,95 EURPrix habituelPrix unitaire par€165,95 EURPrix soldé €115,95 EUR (-30%)En vente -
30% Off
Available in
- S
- M
- L
XL
Beams Plus Button Down Colour Broad Shirt
OlivePrix habituel €98,95 EURPrix habituelPrix unitaire par€140,95 EURPrix soldé €98,95 EUR (-30%)En vente -
30% Off
Available in
- S
- M
- L
XL
Beams Plus Button Down Colour Broad Shirt
NavyPrix habituel €98,95 EURPrix habituelPrix unitaire par€140,95 EURPrix soldé €98,95 EUR (-30%)En vente -
30% Off
Available in
- S
- M
- L
- XL
Beams Plus Collar Line Knit Polo Shirt
CharcoalPrix habituel €128,95 EURPrix habituelPrix unitaire par€183,95 EURPrix soldé €128,95 EUR (-30%)En vente -
Available in
SML- XL
Beams Plus 2 Pleats Twill Pant
BlackPrix habituel €153,95 EURPrix habituelPrix unitaire par€0,00 EURPrix soldé €153,95 EUR -
30% Off
Available in
- M
- L
- XL
Beams Plus Open Button Down Indigo Panama Double Gauze Shirt
BluePrix habituel €128,95 EURPrix habituelPrix unitaire par€183,95 EURPrix soldé €128,95 EUR (-30%)En vente -
30% Off
Available in
- M
- L
- XL
En venteBeams Plus Sweat Half Zip Hoodie
RedPrix habituel €128,95 EURPrix habituelPrix unitaire par€183,95 EURPrix soldé €128,95 EUR (-30%)En vente -
20% Off
Available in
- M
- L
XL
Beams Plus Raised Back Sweat Pullover Hoodie
KhakiPrix habituel €156,95 EURPrix habituelPrix unitaire par€196,95 EURPrix soldé €156,95 EUR (-20%)En vente -
30% Off
Available in
ML- XL
Beams Plus Half Zip Knit Polo Jaquard Shirt
YellowPrix habituel €116,95 EURPrix habituelPrix unitaire par€167,95 EURPrix soldé €116,95 EUR (-30%)En vente -
Available in
- S
MLXL
Beams Plus 2 Pleats Twill Pant
NavyPrix habituel €153,95 EURPrix habituelPrix unitaire par€0,00 EURPrix soldé €153,95 EUR -
Available in
- S
MLXL
Beams Plus Multi Stripe Long Sleeve Pocket T-Shirt
BeigePrix habituel €45,95 EURPrix habituelPrix unitaire par€91,95 EURPrix soldé €45,95 EUR (-50%)En vente -
Available in
- ONE SIZE
Beams Plus Outdoor Socks
Off WhitePrix habituel €33,95 EURPrix habituelPrix unitaire par€0,00 EURPrix soldé €33,95 EUR -
Available in
- ONE SIZE
Beams Plus Outdoor Socks
GreyPrix habituel €33,95 EURPrix habituelPrix unitaire par€0,00 EURPrix soldé €33,95 EUR -
Available in
- ONE SIZE
Beams Plus Outdoor Socks
GreenPrix habituel €33,95 EURPrix habituelPrix unitaire par€0,00 EURPrix soldé €33,95 EUR -
41% Off
Available in
- M
- L
XL
Beams Plus Button Down Madras Panel Shirt
PanelPrix habituel €96,95 EURPrix habituelPrix unitaire par€162,95 EURPrix soldé €96,95 EUR (-41%)En vente -
41% Off
Available in
- M
- L
- XL
Beams Plus Open Collar Block Print Paisley Shirt
PaisleyPrix habituel €96,95 EURPrix habituelPrix unitaire par€162,95 EURPrix soldé €96,95 EUR (-41%)En vente -
32% Off
Available in
M- L
- XL
Beams Plus Open Collar Block Print Square Shirt
SquarePrix habituel €110,95 EURPrix habituelPrix unitaire par€162,95 EURPrix soldé €110,95 EUR (-32%)En vente -
42% Off
Available in
- M
- L
XL
Beams Plus Button Down Short Sleeve Oxford Shirt
WhitePrix habituel €67,95 EURPrix habituelPrix unitaire par€116,95 EURPrix soldé €67,95 EUR (-42%)En vente -
Available in
M- L
XL
Beams Plus Button Down Short Sleeve Oxford Shirt
SaxPrix habituel €58,95 EURPrix habituelPrix unitaire par€116,95 EURPrix soldé €58,95 EUR (-50%)En vente -
Available in
ML- XL
En venteBeams Plus Ivy Twill Shorts
NavyPrix habituel €71,95 EURPrix habituelPrix unitaire par€143,95 EURPrix soldé €71,95 EUR (-50%)En vente -
Available in
M- L
XL
En venteBeams Plus 5 Pocket Denim Shorts
IndigoPrix habituel €96,95 EURPrix habituelPrix unitaire par€193,95 EURPrix soldé €96,95 EUR (-50%)En vente -
Available in
ML- XL
En venteBeams Plus Sweat Shorts
KhakiPrix habituel €45,95 EURPrix habituelPrix unitaire par€91,95 EURPrix soldé €45,95 EUR (-50%)En vente