Collection: NN07

The NN07 Brand Story

NN07: No Nationality, High Functionality

Founded in Copenhagen in 2007, NN07 (No Nationality 07) has established itself as a cornerstone of the modern wardrobe by transcending borders and trends. The brand operates on a philosophy of creating the "classics of tomorrow," blending meticulous Danish design with high-quality fabrics sourced from world-renowned mills. At Urban Industry, we categorise NN07 as a premier bridge between contemporary menswear and technical utility. Their collection focuses on perfecting the essentials: the ultimate chino, the weather-resistant parka, and the refined knit. Unlike brands that rely on heavy branding, NN07 prioritises silhouette and textile integrity. Their relevance to our curation lies in their "open-minded" approach to garment construction, ensuring each piece is versatile enough for London commutes or weekend coastal escapes. By focusing on durability and timeless aesthetics, NN07 aligns perfectly with our commitment to sustainable, long-term style.

Technical Deep Dive

• Fabric Innovation: NN07 frequently utilises premium Italian cotton twills and Japanese performance fabrics. Many of their outerwear pieces feature technical membranes with high hydrostatic head ratings to ensure breathability and water resistance without the bulky appearance of traditional hiking gear.

• Precision Tailoring: The brand is famous for its Marco and Theo silhouettes. These trousers utilise a specific elastane-blend cotton that provides "memory" to the fabric, preventing knee bagging while maintaining a sharp, tapered profile.

• Garment Dyeing Processes: To achieve their signature depth of colour, many pieces undergo a complex garment-dyeing stage. This softens the handle of heavy-gauge cottons and ensures that the patina improves with age, reflecting the brand’s heritage-focused ethos.

• Trims and Hardware: Expect heavy-duty YKK zippers, corozo nut buttons, and reinforced taped seams on technical shells, ensuring that the "utility" aspect is never sacrificed for the sake of minimalism.

Our Take

NN07 is the brand we recommend to customers who want to look sharp without looking like they are trying too hard. In terms of UK styling, their overshirts are perfect mid-layers for the unpredictable British climate, fitting comfortably under a heavier coat or over a simple organic tee. Regarding sizing guidance, NN07 generally fits "True to Size" with a lean, European cut. If you prefer a more relaxed aesthetic, we suggest sizing up in their knitwear and shirting. For their trousers, the fit is precise: if you are between sizes, go for the larger waist measurement to maintain the intended drape. This is premium gear designed to be lived in, and it pairs exceptionally well with the clean lines of our footwear selection.

FAQ

Is NN07 clothing waterproof? While many NN07 jackets are water-repellent (DWR coated), their dedicated technical parkas often feature internal membranes and taped seams designed to handle heavy UK rain. Always check the specific product "Specs" for waterproof ratings.

How do I care for NN07 chinos? To preserve the colour and fit of your NN07 trousers, we recommend washing them inside out at 30 degrees. Avoid tumble drying as this can damage the elastane fibres that provide the signature stretch.

What does NN07 stand for? It stands for "No Nationality," reflecting the brand's belief in a world without borders and their dedication to sourcing the best materials and inspiration from every corner of the globe.