{"product_id":"purple-mountain-observatory-primaloft-ursa-zip-hoody-cement-2260412","title":"Purple Mountain Observatory Primaloft Ursa Zip Hoody","description":"\u003cp\u003eEngineered using a windproof ripstop shell, the Purple Mountain Observatory Primaloft Ursa Zip Hoody in Cement resolves the issue of biting mountain gusts cutting through lightweight outerwear. This technical insulated jacket features high performance Primaloft synthetic filling that holds core body heat even when exposed to damp weather conditions. Constructed with a protective three piece hood, adjustable lower shock cord hem, and elasticated wrist cuffs, it provides lightweight weather defense and packable thermal retention for cold outdoor excursions.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePrimaloft synthetic insulation provides high warmth to weight thermal performance and retains loft when damp.\u003c\/li\u003e\n  \u003cli\u003eDurable ripstop nylon outer shell offers resistance against trail abrasion and blocks cold wind.\u003c\/li\u003e\n  \u003cli\u003eDurable water repellent fabric coating causes light rain showers to bead off the surface.\u003c\/li\u003e\n  \u003cli\u003eInsulated hood with integrated drawcords protects the head and neck against sudden weather changes.\u003c\/li\u003e\n  \u003cli\u003eFull length front zipper with extended pull tab enables easy venting during active climbs.\u003c\/li\u003e\n  \u003cli\u003eZipped side hand pockets keep essential items like phone and keys safe while moving.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAt Urban Industry We Recommend These For\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCold weather mountain trekking, winter trail walking, and chilly wilderness commutes.\u003c\/li\u003e\n  \u003cli\u003eLayering beneath waterproof hardshell coats or over lightweight thermal baselayers.\u003c\/li\u003e\n  \u003cli\u003eWalkers requiring compressible, non down insulation that copes effortlessly with wet UK weather.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFit \u0026amp; Sizing Recommendations\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThe brand notes that this garment is cut for a regular, athletic fit that accommodates midlayers easily.\u003c\/li\u003e\n  \u003cli\u003ePurple Mountain Observatory recommends to take your normal size for a standard active profile, or size up if you prefer extra room for heavy fleece layers.\u003c\/li\u003e\n  \u003cli\u003eArticulated sleeve paneling permits full shoulder rotation without pulling the lower hem upward.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWashing \u0026amp; Care Instructions\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMachine wash cold on a delicate cycle using a non biological liquid detergent.\u003c\/li\u003e\n  \u003cli\u003eFasten all zips before washing to protect the outer ripstop face from snags.\u003c\/li\u003e\n  \u003cli\u003eTumble dry on low heat to restore the synthetic Primaloft insulation loft to full volume.\u003c\/li\u003e\n  \u003cli\u003eDo not use liquid fabric softeners, bleach, or dry cleaning services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePurple Mountain Observatory Primaloft Ursa Zip Hoody - Our FAQs\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHow does Primaloft insulation in the Purple Mountain Observatory Primaloft Ursa Zip Hoody in Cement handle damp weather?\u003c\/strong\u003e Unlike natural down, synthetic Primaloft fibres resist moisture absorption, continuing to insulate your core effectively even during light rain.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIs this technical hoody windproof for exposed ridge hikes?\u003c\/strong\u003e Yes, the tightly woven ripstop outer fabric blocks cold winds to prevent wind chill on exposed mountain terrain.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHow easily does this jacket pack down into a daypack?\u003c\/strong\u003e The lightweight synthetic fill and flexible shell allow the hoody to compress small without damaging the internal insulation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWhat is the best way to wash this insulated jacket?\u003c\/strong\u003e Wash on a cool delicate cycle using mild liquid cleaner, then tumble dry on low heat to revive the Primaloft filling.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAre the pockets zippered for extra gear security?\u003c\/strong\u003e Yes, the side hand pockets feature sturdy zip closures to hold your belongings safely on the move.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhy Buy Purple Mountain Observatory from Urban Industry\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSince 2002 we've built Urban Industry into a trusted independent UK menswear destination.\u003c\/li\u003e\n  \u003cli\u003eMore than 20,000 reviews across Trustpilot, Google and Judge.me back up our Excellent rating.\u003c\/li\u003e\n  \u003cli\u003eWe're selective about what we stock, bringing in the best menswear and Modern outdoor brands each season.\u003c\/li\u003e\n  \u003cli\u003eOrders go out quickly across the UK and internationally, and returns are hassle-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Code: \u003c\/strong\u003ePMO2120\u003c\/p\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"M \/ Green \/ Cement","offer_id":56081185046913,"sku":"PM_2260412_M","price":129.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Green \/ Cement","offer_id":56081185079681,"sku":"PM_2260412_L","price":129.95,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Green \/ Cement","offer_id":56081185112449,"sku":"PM_2260412_XL","price":129.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1213\/2346\/files\/PurpleMountainObservatory_PrimaloftUrsaZipHoody_Grey_Cement_01.jpg?v=1790088650","url":"https:\/\/www.urbanindustry.co.uk\/products\/purple-mountain-observatory-primaloft-ursa-zip-hoody-cement-2260412","provider":"Urban Industry","version":"1.0","type":"link"}