{"product_id":"purple-mountain-observatory-primaloft-ursa-zip-hoody-black-2260411","title":"Purple Mountain Observatory Primaloft Ursa Zip Hoody","description":"\u003cp\u003eTo keep freezing gusts and damp weather from cutting through your outer layers, the Purple Mountain Observatory Primaloft Ursa Zip Hoody in Black utilises high loft Primaloft synthetic insulation housed inside a durable ripstop shell. This technical full zip jacket delivers exceptional thermal protection while remaining compressible and light enough to pack down easily into a daypack. Built with an insulated three piece hood, adjustable lower hem, and elasticated wrist cuffs, it serves as a wind resistant and water repelling buffer against unpredictable outdoor climates.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePrimaloft synthetic insulation retains core body heat and provides thermal protection even when damp.\u003c\/li\u003e\n\u003cli\u003eTough ripstop nylon exterior shields against trail abrasion and blocks wind penetration.\u003c\/li\u003e\n\u003cli\u003eDurable water repellent finish sheds light rain showers and road spray effortlessly.\u003c\/li\u003e\n\u003cli\u003eInsulated hood with integrated cinch cords shields the neck and head during sudden downpours.\u003c\/li\u003e\n\u003cli\u003eFull length front zipper with an extended pull cord allows quick, hassle free venting on steep climbs.\u003c\/li\u003e\n\u003cli\u003eZippered side hand pockets offer secure storage for phone, keys, and compact gear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAt Urban Industry We Recommend These For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eChilly mountain trekking, winter trail walks, and cold morning commutes.\u003c\/li\u003e\n\u003cli\u003eLayering underneath heavy waterproof hardshells or over thermal baselayer tops.\u003c\/li\u003e\n\u003cli\u003eHikers needing lightweight, compressible insulation that copes with wet British weather.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFit \u0026amp; Sizing Recommendations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned by the brand to run with a regular, athletic cut that accommodates midlayers easily.\u003c\/li\u003e\n\u003cli\u003ePurple Mountain Observatory recommends to select your normal size for a standard active fit, or size up if you prefer an oversized feel over heavy fleece tops.\u003c\/li\u003e\n\u003cli\u003eArticulated sleeve paneling enables full shoulder movement without pulling the lower hem upward.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWashing \u0026amp; Care Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold on a gentle wool or synthetic cycle using non biological liquid soap.\u003c\/li\u003e\n\u003cli\u003eClose all zip fastenings before laundering to prevent catching on the ripstop face.\u003c\/li\u003e\n\u003cli\u003eTumble dry on low heat to restore the synthetic Primaloft insulation loft to full capacity.\u003c\/li\u003e\n\u003cli\u003eDo not use liquid fabric softeners, bleach, or dry cleaning services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePurple Mountain Observatory Primaloft Ursa Zip Hoody - Our FAQs\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow does the Primaloft filling in the Purple Mountain Observatory Primaloft Ursa Zip Hoody in Black perform in wet weather?\u003c\/strong\u003e Primaloft synthetic fibres trap warm air while resisting water absorption, continuing to insulate your core even if exposed to rain.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs this jacket windproof for exposed ridge walks?\u003c\/strong\u003e Yes, the tightly woven ripstop shell blocks wind effectively to prevent wind chill on exposed trail sections.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes this insulated hoody compress small enough for daypack storage?\u003c\/strong\u003e The synthetic fill and lightweight outer fabric allow it to squeeze down compactly inside a backpack.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow should I wash this garment to maintain its warmth?\u003c\/strong\u003e Laundering on a cool gentle cycle and tumble drying on low heat revives the insulation loft without damaging the technical shell.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAre the pockets zippered for safety on the move?\u003c\/strong\u003e Yes, the side hand pockets feature sturdy zip closures to hold your essentials securely.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWhy Buy Purple Mountain Observatory from Urban Industry\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWe're an independent UK store that's been trading since 2002, so we know menswear inside out.\u003c\/li\u003e\n\u003cli\u003eWe hold an Excellent rating from more than 20,000 verified customer reviews across Trustpilot, Google and Judge.me.\u003c\/li\u003e\n\u003cli\u003eEvery season we handpick the best menswear and outdoor brands from around the world.\u003c\/li\u003e\n\u003cli\u003eWe ship across the UK and worldwide, with straightforward returns if it's not right.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Code: \u003c\/strong\u003ePMO2120\u003c\/p\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"M \/ Black \/ Black","offer_id":56081184850305,"sku":"PM_2260411_M","price":129.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Black \/ Black","offer_id":56081184883073,"sku":"PM_2260411_L","price":129.95,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Black \/ Black","offer_id":56081184915841,"sku":"PM_2260411_XL","price":129.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1213\/2346\/files\/PurpleMountainObservatory_PrimaloftUrsaZipHoody_Black_Black_01.jpg?v=1790089166","url":"https:\/\/www.urbanindustry.co.uk\/products\/purple-mountain-observatory-primaloft-ursa-zip-hoody-black-2260411","provider":"Urban Industry","version":"1.0","type":"link"}