{"product_id":"purple-mountain-observatory-ascend-t-shirt-dark-olive","title":"Purple Mountain Observatory Ascend T-Shirt","description":"\u003cp data-start=\"131\" data-end=\"598\"\u003eThe Purple Mountain Observatory Ascend T-Shirt in Dark Olive is built from premium heavyweight cotton for lasting comfort and durability. Crafted from super-soft 260gsm long-staple cotton, this t-shirt is designed to hold its shape while delivering a smooth hand feel. The bold Ascend graphic is presented across both the chest and back in a high-build print, giving the t-shirt a tactile, elevated finish.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"860\"\u003ePerfect as a standalone piece or layered under outerwear, this tee blends quality construction with contemporary design. Its heavyweight build makes it versatile across the seasons, while the deep olive colourway keeps the look understated and easy to style.\u003c\/p\u003e\n\u003ch3 data-start=\"862\" data-end=\"880\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"881\" data-end=\"1136\"\u003e\n\u003cli data-start=\"881\" data-end=\"934\"\u003e100% long-staple cotton for softness and strength\u003c\/li\u003e\n\u003cli data-start=\"935\" data-end=\"993\"\u003eHeavyweight 260gsm jersey for durability and structure\u003c\/li\u003e\n\u003cli data-start=\"994\" data-end=\"1049\"\u003eHigh-build Ascend graphic printed on chest and back\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1085\"\u003eShort sleeves for everyday wear\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1138\" data-end=\"1186\"\u003eAt Urban Industry we recommend \/ Ideal For\u003c\/h3\u003e\n\u003cul data-start=\"1187\" data-end=\"1356\"\u003e\n\u003cli data-start=\"1187\" data-end=\"1211\"\u003eEveryday casual wear\u003c\/li\u003e\n\u003cli data-start=\"1212\" data-end=\"1251\"\u003eLayering with overshirts or jackets\u003c\/li\u003e\n\u003cli data-start=\"1252\" data-end=\"1311\"\u003eYear-round wardrobes needing a reliable heavyweight tee\u003c\/li\u003e\n\u003cli data-start=\"1312\" data-end=\"1356\"\u003eThose who prefer a premium cotton finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1358\" data-end=\"1383\"\u003eStyle, Fit \u0026amp; Sizing\u003c\/h3\u003e\n\u003cul data-start=\"1384\" data-end=\"1530\"\u003e\n\u003cli data-start=\"1384\" data-end=\"1414\"\u003eRegular fit – true to size\u003c\/li\u003e\n\u003cli data-start=\"1415\" data-end=\"1484\"\u003eHeavyweight fabric provides structure while remaining comfortable\u003c\/li\u003e\n\u003cli data-start=\"1485\" data-end=\"1530\"\u003eDesigned to be worn on its own or layered\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1532\" data-end=\"1565\"\u003eWashing \u0026amp; Care Instructions\u003c\/h3\u003e\n\u003cul data-start=\"1566\" data-end=\"1749\"\u003e\n\u003cli data-start=\"1566\" data-end=\"1608\"\u003eMachine wash cold with similar colours\u003c\/li\u003e\n\u003cli data-start=\"1609\" data-end=\"1626\"\u003eDo not bleach\u003c\/li\u003e\n\u003cli data-start=\"1627\" data-end=\"1657\"\u003eLine dry or tumble dry low\u003c\/li\u003e\n\u003cli data-start=\"1658\" data-end=\"1692\"\u003eCool iron on reverse if needed\u003c\/li\u003e\n\u003cli data-start=\"1693\" data-end=\"1749\"\u003eAvoid harsh detergents to preserve the graphic print\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1751\" data-end=\"1810\"\u003ePurple Mountain Observatory Ascend T-Shirt – Our FAQs\u003c\/h3\u003e\n\u003cp data-end=\"307\" data-start=\"77\"\u003e\u003cstrong data-end=\"686\" data-start=\"645\"\u003e1. Does the T-shirt fit true to size?\u003c\/strong\u003e\u003cbr data-end=\"689\" data-start=\"686\"\u003eYes, it’s cut to a regular fit. If you prefer a looser look, you may want to size up.\u003c\/p\u003e\n\u003cp data-start=\"1923\" data-end=\"2057\"\u003e\u003cstrong data-start=\"1923\" data-end=\"1962\"\u003e2. Does the graphic fade over time?\u003c\/strong\u003e\u003cbr data-start=\"1962\" data-end=\"1965\"\u003eThe high-build print is designed for durability and maintains its finish with proper care.\u003c\/p\u003e\n\u003cp data-start=\"2059\" data-end=\"2213\"\u003e\u003cstrong data-start=\"2059\" data-end=\"2117\"\u003e3. How heavy is the fabric compared to a standard tee?\u003c\/strong\u003e\u003cbr data-start=\"2117\" data-end=\"2120\"\u003eAt 260gsm, it’s noticeably thicker than regular t-shirts, giving it a more structured feel.\u003c\/p\u003e\n\u003cp data-start=\"2059\" data-end=\"2213\"\u003e\u003cstrong data-end=\"526\" data-start=\"453\"\u003e4. How should I wash the Ascend T-Shirt to keep it in good condition?\u003c\/strong\u003e\u003cbr data-end=\"529\" data-start=\"526\"\u003eWe recommend a gentle machine wash at 30°C and avoiding tumble drying to preserve both the fabric and the print.\u003c\/p\u003e\n\u003cp data-start=\"2059\" data-end=\"2213\"\u003e\u003cmeta charset=\"utf-8\"\u003eRead more about \u003ca title=\"Purple Mountain Observatory: Blurring The Lines Between City And The Outdoors\" href=\"https:\/\/www.urbanindustry.co.uk\/blogs\/news\/purple-mountain-observatory-blurring-the-lines-between-city-and-the-outdoors\"\u003ePurple Mountain Observatory and our mini interview with the brands creative director and founder Matt Braun\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct code:\u003c\/strong\u003e PMO2079\u003c\/p\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"M \/ Green \/ Dark Olive","offer_id":54764928663937,"sku":"PM_20121_DZE_M","price":27.45,"currency_code":"GBP","in_stock":false},{"title":"L \/ Green \/ Dark Olive","offer_id":54764928696705,"sku":"PM_20121_DZE_L","price":27.45,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Green \/ Dark Olive","offer_id":54764928729473,"sku":"PM_20121_DZE_XL","price":27.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1213\/2346\/files\/PurpleMountainObservatory_AscendT-Shirt_Green_DarkOlive_01.jpg?v=1758801587","url":"https:\/\/www.urbanindustry.co.uk\/products\/purple-mountain-observatory-ascend-t-shirt-dark-olive","provider":"Urban Industry","version":"1.0","type":"link"}