{"product_id":"norse-projects-kongshoved-cotton-faded-pigment-dyed-relaxed-shirt-vintage-violet","title":"Norse Projects Kongshoved Cotton Faded Pigment Dyed Relaxed Shirt","description":"\u003cp data-path-to-node=\"0\"\u003eThe Norse Projects Kongshoved Cotton Faded Pigment Dyed Relaxed Shirt in Vintage Violet serves as a premium, breathable layer that solves the challenge of finding a casual shirt with a unique, lived-in character. Constructed from a high-quality Italian cotton fabric, the garment undergoes a double pigment dyeing process to achieve its distinctive tonal depth and soft texture. This specialised treatment ensures the shirt feels comfortable from the very first wear while providing a substantial handle that stands up to regular use, making it a dependable foundation for any modern wardrobe.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"1\"\u003eNorse Projects Kongshoved Shirt Key Features\u003c\/h3\u003e\n\u003cul data-path-to-node=\"2\"\u003e\n\u003cli\u003eCrafted from 100% premium Italian cotton for natural breathability and a high-quality feel\u003c\/li\u003e\n\u003cli\u003eDouble pigment dyed to create a unique, faded appearance that improves with age\u003c\/li\u003e\n\u003cli\u003eFeatures genuine mother of pearl buttons for a refined and durable finish\u003c\/li\u003e\n\u003cli\u003eDesigned with a practical chest pocket and a classic curved hem for versatile styling\u003c\/li\u003e\n\u003cli\u003eExpertly made in Portugal, ensuring superior construction and attention to detail\u003c\/li\u003e\n\u003cli\u003eSoft, textural fabric handle that provides comfort throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"3\"\u003eAt Urban Industry we recommend \/ Ideal For\u003c\/h3\u003e\n\u003cul data-path-to-node=\"4\"\u003e\n\u003cli\u003eSmart-casual social events where a unique, textured aesthetic is preferred\u003c\/li\u003e\n\u003cli\u003eTransitional weather layering over a clean white t-shirt\u003c\/li\u003e\n\u003cli\u003eDaily urban wear for those who value understated Nordic design and European manufacturing\u003c\/li\u003e\n\u003cli\u003eTravel and weekend trips where a versatile, easy-to-wear shirt is essential\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"5\"\u003eOur Style, Fit \u0026amp; Sizing Recommendations\u003c\/h3\u003e\n\u003cul data-path-to-node=\"6\"\u003e\n\u003cli\u003eThis shirt is cut in a regular fit, offering a comfortable silhouette that is not too restrictive\u003c\/li\u003e\n\u003cli\u003eThe Italian fabric provides a natural drape that sits well on the body without being stiff\u003c\/li\u003e\n\u003cli\u003eHere at the store we recommend choosing your usual size for a standard, relaxed look\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"7\"\u003eWashing \u0026amp; Care Instructions\u003c\/h3\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003eMachine wash on a cold, gentle cycle to preserve the specialised pigment dyed finish\u003c\/li\u003e\n\u003cli\u003eAlways wash with similar colours as the double dyeing process may result in slight colour transfer\u003c\/li\u003e\n\u003cli\u003eDo not use a tumble dryer, instead, reshape the garment while damp and air dry naturally\u003c\/li\u003e\n\u003cli\u003eIron on a medium heat setting, avoiding direct high heat to maintain the fabric's textural integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"9\"\u003eOur Norse Projects Kongshoved Shirt FAQs\u003c\/h3\u003e\n\u003col start=\"1\" data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eWill the vintage violet colour continue to fade?\u003cbr\u003e\u003c\/b\u003ePigment dyed garments are designed to age beautifully, so you may notice a subtle, attractive evolution in the tonal depth after several washes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003eIs the Italian cotton fabric lightweight or heavy?\u003cbr\u003e\u003c\/b\u003eIt is a midweight cotton that offers a sturdy feel, making it suitable for year-round wear and layering.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eDoes the curved hem mean it must be tucked in?\u003cbr\u003e\u003c\/b\u003eNot at all, the length and curve are designed to look equally sharp whether worn tucked into chinos or left out for a casual appearance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 data-path-to-node=\"11\"\u003eWhy buy Norse Projects from Urban Industry\u003c\/h3\u003e\n\u003cul data-path-to-node=\"12\"\u003e\n\u003cli\u003eWe are a trusted, long established independent UK store, since 2002.\u003c\/li\u003e\n\u003cli\u003eWe have An ‘Excellent’ rating from over 20000 real customer reviews across Trustpilot, Google and Judge.me.\u003c\/li\u003e\n\u003cli\u003eWe are committed to finding the very best quality mens wear brands from around the world to build a curated selection each season that customers can trust in.\u003c\/li\u003e\n\u003cli\u003eOur expert team hand-picks every Norse Projects piece to ensure it meets our high standards for durability and design.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Code:\u003c\/strong\u003e N40-0869\u003c\/p\u003e","brand":"Norse Projects","offers":[{"title":"M \/ Purple \/ Vintage Violet","offer_id":55471969698177,"sku":"NR_20236_VIT_M","price":143.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Purple \/ Vintage Violet","offer_id":55471969730945,"sku":"NR_20236_VIT_L","price":143.95,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Purple \/ Vintage Violet","offer_id":55471969763713,"sku":"NR_20236_VIT_XL","price":143.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1213\/2346\/files\/NorseProjects_KongshovedCottonFadedPigmentRelaxedShirt_PurpleVintageViolet_01.jpg?v=1774605897","url":"https:\/\/www.urbanindustry.co.uk\/products\/norse-projects-kongshoved-cotton-faded-pigment-dyed-relaxed-shirt-vintage-violet","provider":"Urban Industry","version":"1.0","type":"link"}