{"product_id":"nn-07-deon-linen-shirt-oat","title":"NN.07 Deon Linen Shirt","description":"\u003cp data-path-to-node=\"0\"\u003eThe NN.07 Deon Linen Shirt in Oat provides a high-quality foundation for any warm-weather wardrobe, combining a natural, earthy aesthetic with the exceptional cooling properties of premium flax fibres. This short-sleeve shirt is constructed from 100% European linen with a lightweight 165 g\/m² plain-weave finish, ensuring maximum airflow and a soft, fluid movement against the skin. By utilising linen processed through traditional dew retting, the garment achieves a superior drape that feels comfortable from the very first wear, effectively solving the problem of stiff or abrasive summer shirting. The neutral Oat colourway offers immense versatility, making it easy to coordinate with a variety of textures and tones for a clean, understated look.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"1\"\u003eNN.07 Deon Linen Shirt Key Features\u003c\/h3\u003e\n\u003cul data-path-to-node=\"2\"\u003e\n\u003cli\u003eCrafted from 100% premium European linen for natural temperature regulation\u003c\/li\u003e\n\u003cli\u003eLightweight 165 g\/m² construction designed for optimal breathability in high heat\u003c\/li\u003e\n\u003cli\u003eFeatures an exceptionally soft and drapey handfeel that improves with every wash\u003c\/li\u003e\n\u003cli\u003eIntegrated collar stays to ensure the neckline remains sharp and well-defined\u003c\/li\u003e\n\u003cli\u003eFinished with dye-to-match NN.07 branded buttons for a cohesive, minimalist look\u003c\/li\u003e\n\u003cli\u003eNaturally moisture-wicking fabric that keeps you dry during humid conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"3\"\u003eIdeal For\u003c\/h3\u003e\n\u003cul data-path-to-node=\"4\"\u003e\n\u003cli\u003eSmart-casual summer gatherings and outdoor social events\u003c\/li\u003e\n\u003cli\u003eTropical travel and holidays where lightweight, breathable fabrics are essential\u003c\/li\u003e\n\u003cli\u003eCreating a relaxed yet polished look in professional urban environments\u003c\/li\u003e\n\u003cli\u003eSustainable fashion enthusiasts looking for low-impact, natural materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"5\"\u003eOur Style, Fit \u0026amp; Sizing Recommendations\u003c\/h3\u003e\n\u003cul data-path-to-node=\"6\"\u003e\n\u003cli\u003eThis shirt is designed in a regular fit, offering a comfortable and airy silhouette through the body\u003c\/li\u003e\n\u003cli\u003eThe lightweight linen allows the fabric to hang naturally without clinging or feeling restrictive\u003c\/li\u003e\n\u003cli\u003eHere at the store we recommend choosing a size up if you prefer a more oversized, relaxed streetwear aesthetic\u003c\/li\u003e\n\u003cli\u003eThe short sleeves are cut to a standard length, sitting comfortably on the upper arm for a classic profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"7\"\u003eWashing \u0026amp; Care Instructions\u003c\/h3\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003eMachine wash at 30 degrees to preserve the linen fibres and significantly reduce energy consumption\u003c\/li\u003e\n\u003cli\u003eAvoid the use of bleach to prevent damaging the natural Oat pigment and fabric structure\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry, as high heat can make the linen brittle and cause unwanted shrinkage\u003c\/li\u003e\n\u003cli\u003eRemove from the machine immediately and hang to air dry to help naturally smooth out creases\u003c\/li\u003e\n\u003cli\u003eIron on a low temperature while slightly damp if a crisper, more formal finish is desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"9\"\u003eOur NN.07 Deon Linen Shirt FAQs\u003c\/h3\u003e\n\u003col start=\"1\" data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eHow does the \"Oat\" colour differ from a standard white shirt?\u003cbr\u003e\u003c\/b\u003eOat is a soft, natural beige tone that provides a warmer and more relaxed feel than a stark white, making it much easier to pair with tan, olive, or navy trousers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003eDoes this shirt require a lot of maintenance to keep looking good?\u003cbr\u003e\u003c\/b\u003eWhile linen naturally develops soft creases, hanging it to dry immediately after washing or using a steamer in the bathroom will keep it looking fresh with minimal effort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eIs the fabric durable despite being so lightweight?\u003cbr\u003e\u003c\/b\u003eYes, European linen is one of the strongest natural fibres available, and the 165 g\/m² weight is specifically chosen to provide long-term durability while remaining very breathable.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 data-path-to-node=\"11\"\u003eWhy buy NN.07 from Urban Industry\u003c\/h3\u003e\n\u003cul data-path-to-node=\"12\"\u003e\n\u003cli\u003eWe are a trusted, long established independent UK store, operating since 2002.\u003c\/li\u003e\n\u003cli\u003eWe have an ‘Excellent’ rating from over 20,000 real customer reviews across Trustpilot, Google, and Judge.me.\u003c\/li\u003e\n\u003cli\u003eWe are committed to finding the very best quality menswear brands from around the world to build a curated selection each season that customers can trust in.\u003c\/li\u003e\n\u003cli\u003eOur team provides expert product knowledge and honest sizing advice to help you find the right fit the first time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Code: \u003c\/strong\u003e2620000772\u003c\/p\u003e","brand":"NN.07","offers":[{"title":"M \/ Beige \/ Oat","offer_id":55575381311873,"sku":"N0_20018_OAT_M","price":124.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Beige \/ Oat","offer_id":55575381344641,"sku":"N0_20018_OAT_L","price":124.95,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Beige \/ Oat","offer_id":55575381377409,"sku":"N0_20018_OAT_XL","price":124.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1213\/2346\/files\/NN07_DeonLinen_Shirt_BeigeOat_01.jpg?v=1777558783","url":"https:\/\/www.urbanindustry.co.uk\/products\/nn-07-deon-linen-shirt-oat","provider":"Urban Industry","version":"1.0","type":"link"}