{"product_id":"element-button-down-regular-flannel-shirt-gingham-checks-elywt00183-btl1","title":"Element Button Down Regular Flannel Shirt","description":"\u003cp\u003eWoven in a classic contrasting pattern, the Element Button Down Regular Flannel Shirt in Gingham Checks delivers a timeless layer for transitional weather. Element enhances this everyday staple with a soft brushed cotton weave, solving the problem of rough fabrics that scratch or irritate during long days outdoors. Built from a midweight cotton flannel, this piece offers natural warmth, dependable breathability, and lasting durability across every season.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoft brushed 100% cotton flannel fabric for reliable warmth.\u003c\/li\u003e\n\u003cli\u003eClassic button down collar with functional corner fastenings.\u003c\/li\u003e\n\u003cli\u003eSingle chest patch pocket featuring a discreet woven brand label.\u003c\/li\u003e\n\u003cli\u003eAdjustable button cuffs and a subtle curved hem.\u003c\/li\u003e\n\u003cli\u003eTraditional all over Gingham check pattern.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAt Urban Industry We Recommend These For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCool autumn mornings, outdoor walks, and daily city commutes.\u003c\/li\u003e\n\u003cli\u003eWearing unbuttoned over a plain tee or buttoned beneath a jacket.\u003c\/li\u003e\n\u003cli\u003eCasual weekend outings and relaxed skate sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFit \u0026amp; Sizing Recommendations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOfficial sizing from Element recommends choosing your standard size for a regular, natural cut through the chest and body.\u003c\/li\u003e\n\u003cli\u003eThe brand advise to go up a size if you intend to wear this primarily as a roomier overshirt layered over thick crewnecks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWashing \u0026amp; Care Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold inside out at 30 degrees with similar colours.\u003c\/li\u003e\n\u003cli\u003eHang dry naturally away from direct heat; iron on low heat if required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eElement Button Down Regular Flannel Shirt - Our FAQs\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cb\u003eIs the Gingham check pattern printed or woven into the fabric?\u003c\/b\u003e The pattern is woven directly into the cotton flannel for long lasting colour depth that resists fading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHow soft is the material?\u003c\/b\u003e The cotton is pre brushed on both sides to ensure a comfortable, soft hand feel from day one.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDoes the collar stay in place?\u003c\/b\u003e Yes, small hidden button fastenings keep the collar points secured flat against the shirt.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCan I tumble dry this shirt?\u003c\/b\u003e We advise line drying to preserve the soft brushed texture and prevent potential fabric shrinkage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIs this flannel thick enough for winter wear?\u003c\/b\u003e It is a versatile midweight flannel that works brilliantly on its own in autumn or layered under a coat in winter.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWhy Buy Element from Urban Industry\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSince 2002 we've built Urban Industry into a trusted independent UK menswear destination.\u003c\/li\u003e\n\u003cli\u003eMore than 20,000 reviews across Trustpilot, Google and Judge.me back up our Excellent rating.\u003c\/li\u003e\n\u003cli\u003eWe curate a season by season selection of the strongest menswear and technical brands available.\u003c\/li\u003e\n\u003cli\u003eWe ship across the UK and worldwide, with straightforward returns if it's not right.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Code: \u003c\/strong\u003eELYWT00183-BTL1\u003c\/p\u003e","brand":"Element","offers":[{"title":"S \/ Blue \/ Gingham Checks","offer_id":56082424430977,"sku":"EL_20030_GIS_S","price":64.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Blue \/ Gingham Checks","offer_id":56082424463745,"sku":"EL_20030_GIS_M","price":64.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Blue \/ Gingham Checks","offer_id":56082424496513,"sku":"EL_20030_GIS_L","price":64.95,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Blue \/ Gingham Checks","offer_id":56082424529281,"sku":"EL_20030_GIS_XL","price":64.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1213\/2346\/files\/Element_ButtonDownRegularFlannelShirt_Blue_GinghamChecks_01.jpg?v=1786633211","url":"https:\/\/www.urbanindustry.co.uk\/products\/element-button-down-regular-flannel-shirt-gingham-checks-elywt00183-btl1","provider":"Urban Industry","version":"1.0","type":"link"}