{"product_id":"new-balance-1954r-shoes-slate-grey-castlerock-u195438r","title":"New Balance 1954R Shoes","description":"\u003cp\u003eThe New Balance 1954R Shoes in Slate Grey\/Castlerock deliver a premium, high performance solution for daily urban commuting, rigorous gym workouts, and lifestyle streetwear layering. Engineered with a heritage inspired runner silhouette and packed with specialised tech, these sneakers provide exceptional structural longevity and all day underfoot support. They actively solve the problem of flat, unsupportive fashion footwear causing foot fatigue, ensuring a reliable, long lasting pair that absorbs harsh impacts while keeping your aesthetic exceptionally sharp.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Cushioned Underfoot Tech:\u003c\/strong\u003e Built with an advanced midsole compound to absorb forceful impacts and distribute pressure evenly across the foot for long lasting comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable Mesh Upper:\u003c\/strong\u003e Constructed with a high tensile mesh base overlayed with durable synthetic and suede panels for structural integrity and airflow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic Heritage Colourway:\u003c\/strong\u003e Finished in a quintessential New Balance tonal mix of Slate Grey and Castlerock, giving it a classic retro running aesthetic that never goes out of style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRugged Rubber Outsole:\u003c\/strong\u003e Designed with a multi directional tread pattern to provide optimal traction and durability on slick city pavements and gym floors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePadded Collar and Tongue:\u003c\/strong\u003e Lined with soft, moisture wicking textile to eliminate heel slippage and prevent chaffing during long walks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDaily city walking, fitness training sessions, and smart casual streetwear styling.\u003c\/li\u003e\n\u003cli\u003eSneaker collectors and New Balance enthusiasts seeking retro futuristic silhouette variants with iconic grey toned palettes.\u003c\/li\u003e\n\u003cli\u003ePairing seamlessly with cropped fatigue trousers, relaxed denim, or clean athletic sportswear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFit and Sizing Recommendations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe New Balance 1954R runs true to standard New Balance sizing, offering a secure lock down through the midfoot and a comfortable toe box.\u003c\/li\u003e\n\u003cli\u003eThe structured heel counter keeps your stride aligned, while the traditional lace up closure lets you customise the upper tension easily.\u003c\/li\u003e\n\u003cli\u003eHere at the store we recommend choosing your standard sneaker size, or sizing up by a half size if you have a wide foot profile or prefer wearing heavy-gauge athletic socks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCleaning and Care Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDo not machine wash or submerge in water, as saturation can compromise the internal technical adhesives and foam layers.\u003c\/li\u003e\n\u003cli\u003eRemove loose dry dirt using a soft bristled sneaker brush, then spot clean panels with a damp cloth and specialised sneaker cleaner.\u003c\/li\u003e\n\u003cli\u003eAllow the shoes to air dry naturally at room temperature; never place near direct heat sources or in a tumble dryer.\u003c\/li\u003e\n\u003cli\u003eRemove the insoles periodically to air them out, helping to keep the interior fresh over continuous wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNew Balance 1954R Shoes - Our FAQs\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat is the fit of the 1954R compared to other New Balance lifestyle models?\u003c\/strong\u003e The 1954R fits similarly to heritage New Balance running models, offering a supportive arch and true to size performance lock down that is comfortable for all day wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAre these shoes suitable for long-distance running?\u003c\/strong\u003e While packed with heritage running technology, this model is optimised primarily as a premium lifestyle sneaker and daily trainer, providing exceptional comfort for walking and casual workouts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow do I protect the suede overlays from damage?\u003c\/strong\u003e To protect the premium Slate Grey and Castlerock overlays, we recommend applying a quality water and stain repellent spray prior to your first wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo these sneakers offer good arch support?\u003c\/strong\u003e Yes, the combination of the molded midsole unit and internal shank plate provides excellent neutral arch support for all day standing and walking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan the internal insoles be replaced with custom orthotics?\u003c\/strong\u003e Yes, the stock insoles can be easily slipped out if you wish to insert your own custom medical or specialised lifestyle orthotics.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWhy buy New Balance from Urban Industry\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWe are a trusted, long established independent UK store, trading since 2002.\u003c\/li\u003e\n\u003cli\u003eWe have an Excellent rating from over 20,000 real customer reviews across Trustpilot, Google, and Judge.me.\u003c\/li\u003e\n\u003cli\u003eWe are committed to finding the very best quality footwear and apparel from around the world to build a curated selection each season that customers can trust in.\u003c\/li\u003e\n\u003cli\u003eOur orders are handled directly by our dedicated UK warehouse team, ensuring accurate packaging and fast, secure delivery to your door.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Code: \u003c\/strong\u003eU195438R\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"UK8 \/ Grey \/ Slate Grey\/Castlerock","offer_id":55849555132801,"sku":"NB_20875_SLK_UK8","price":208.95,"currency_code":"EUR","in_stock":true},{"title":"UK9 \/ Grey \/ Slate Grey\/Castlerock","offer_id":55849555165569,"sku":"NB_20875_SLK_UK9","price":208.95,"currency_code":"EUR","in_stock":true},{"title":"UK10 \/ Grey \/ Slate Grey\/Castlerock","offer_id":55849555198337,"sku":"NB_20875_SLK_UK10","price":208.95,"currency_code":"EUR","in_stock":true},{"title":"UK11 \/ Grey \/ Slate Grey\/Castlerock","offer_id":55849555231105,"sku":"NB_20875_SLK_UK11","price":208.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1213\/2346\/files\/NewBalance_1954R_Shoes_GreySlateGreyCastleRock_01.jpg?v=1782810577","url":"https:\/\/www.urbanindustry.co.uk\/fr-fr\/products\/new-balance-1954r-shoes-slate-grey-castlerock-u195438r","provider":"Urban Industry","version":"1.0","type":"link"}