{"product_id":"by-parra-balloon-logo-cross-grain-crewneck-blue-2261156","title":"By Parra Balloon Logo Cross-Grain Crewneck","description":"\u003cp\u003eKnitted from a heavy 430gsm organic cotton fleece, the By Parra Balloon Logo Cross Grain Crewneck in Blue addresses the issue of lightweight sweatshirts losing their shape over time. This heavyweight pullover utilizes custom cross grain construction to reduce vertical shrinkage, ensuring a long lasting, dependable layer for cooler weather. A soft brushed interior delivers direct skin comfort, while custom applique embroidery on the chest brings distinct artwork character to a classic casual silhouette.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHeavy 430gsm organic cotton fleece for substantial warmth and structure.\u003c\/li\u003e\n\u003cli\u003eCross grain fabric construction engineered to prevent vertical shrinkage.\u003c\/li\u003e\n\u003cli\u003eBrushed fleece interior lining delivers extra insulation and softness.\u003c\/li\u003e\n\u003cli\u003eCustom balloon logo applique embroidery stitched across the front chest.\u003c\/li\u003e\n\u003cli\u003eRibbed crewneck collar, side insert panels, and cuffs for shape retention.\u003c\/li\u003e\n\u003cli\u003eCustom woven brand tab attached near the bottom hem.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAt Urban Industry We Recommend These For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLayering over light tees or under heavier outerwear during cold transition months.\u003c\/li\u003e\n\u003cli\u003eWeekend leisure, city travel, and relaxed outdoor activities.\u003c\/li\u003e\n\u003cli\u003eBuilding casual wardrobes focused on art driven graphics and premium heavyweight fleece.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFit \u0026amp; Sizing Recommendations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned by the brand to run in a comfortable custom fit with semi dropped shoulders.\u003c\/li\u003e\n\u003cli\u003eBy Parra advises opting for your true size for a standard silhouette, or sizing up for a roomier fit.\u003c\/li\u003e\n\u003cli\u003eRibbed side panels offer extra stretch to ensure easy motion across the torso.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWashing \u0026amp; Care Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash on a gentle 30 degree cycle to protect the applique embroidery.\u003c\/li\u003e\n\u003cli\u003eWash inside out with similar shades to keep the vibrant blue colour intact.\u003c\/li\u003e\n\u003cli\u003eReshape while damp and hang dry naturally, avoiding heat from tumble dryers.\u003c\/li\u003e\n\u003cli\u003eIron on low heat on the reverse side, keeping away from the chest artwork.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBy Parra Balloon Logo Cross-Grain Crewneck - Our FAQs\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow heavy is the fleece fabric on this crewneck?\u003c\/strong\u003e At 430gsm, it is crafted from a high density organic cotton fleece, making it noticeably thicker and warmer than average sweatshirts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat does cross grain construction mean for durability?\u003c\/strong\u003e The fabric is cut across the grain rather than down it, which prevents the garment from shrinking or warping vertically after washing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs the chest logo printed or embroidered?\u003c\/strong\u003e The balloon logo is applied using detailed multi colour applique embroidery for a premium tactile finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes the sweater feel rough on the inside?\u003c\/strong\u003e The interior is fully brushed, giving it a soft fleece lining that feels comfortable against the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill the blue shade bleed in the wash?\u003c\/strong\u003e Washing on a cold 30 degree cycle inside out with similar colours ensures the rich blue dye remains bright.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWhy Buy By Parra from Urban Industry\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWe're an independent UK store that's been trading since 2002, so we know menswear inside out.\u003c\/li\u003e\n\u003cli\u003eWe hold an Excellent rating from more than 20,000 verified customer reviews across Trustpilot, Google and Judge.me.\u003c\/li\u003e\n\u003cli\u003eEvery season we handpick the best menswear and outdoor brands from around the world.\u003c\/li\u003e\n\u003cli\u003eWe ship across the UK and worldwide, with straightforward returns if it's not right.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Code: \u003c\/strong\u003e56226\u003c\/p\u003e","brand":"By Parra","offers":[{"title":"M \/ Blue \/ Blue","offer_id":56148074955137,"sku":"BP_2261156_M","price":150.95,"currency_code":"EUR","in_stock":true},{"title":"L \/ Blue \/ Blue","offer_id":56148074987905,"sku":"BP_2261156_L","price":150.95,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Blue \/ Blue","offer_id":56148075020673,"sku":"BP_2261156_XL","price":150.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1213\/2346\/files\/ByParra_BalloonLogoCross-GrainCrewneck_Blue_Blue_01.jpg?v=1787653056","url":"https:\/\/www.urbanindustry.co.uk\/fr-fr\/products\/by-parra-balloon-logo-cross-grain-crewneck-blue-2261156","provider":"Urban Industry","version":"1.0","type":"link"}