{"product_id":"norrona-logo-beanie-pure-cashmere-2260608","title":"Norrona Logo Beanie","description":"\u003cp\u003eTo overcome the frustration of itchy winter headwear and ineffective heat retention, the Norrona Logo Beanie in Pure Cashmere is knitted using an ultra fine merino wool and synthetic performance blend. The dual layer rib structure traps thermal body heat close to the scalp while allowing excess humidity to evaporate during active hikes. Finished with a subtle roll up cuff and detailed with an embroidered Norrona graphic logo, this lightweight toque offers dependable warmth across cold outdoor environments.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFine gauge merino wool and recycled synthetic blend delivers soft skin comfort and natural warmth.\u003c\/li\u003e\n  \u003cli\u003eDouble layer rib knit construction locks in core thermal heat while maintaining breathability.\u003c\/li\u003e\n  \u003cli\u003eLightweight low profile structure fits easily into jacket pockets or daypack lids.\u003c\/li\u003e\n  \u003cli\u003eFoldover cuff provides an extra insulation barrier around the ears and forehead.\u003c\/li\u003e\n  \u003cli\u003eResilient yarn elasticity prevents the knit from losing its shape after repeated wear.\u003c\/li\u003e\n  \u003cli\u003eClean tonal embroidered Norrona logo patch positioned on the front cuff.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAt Urban Industry We Recommend These For\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWinter trail walking, alpine hiking, and cold weather ridge scrambles.\u003c\/li\u003e\n  \u003cli\u003ePost activity campsite downtime, ski tours, and snowboarding trips.\u003c\/li\u003e\n  \u003cli\u003eDaily cold weather commutes and chilly outdoor morning routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFit \u0026amp; Sizing Recommendations\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThe brand notes that this garment is cut for a flexible one size fits most silhouette that adapts naturally to your head shape.\u003c\/li\u003e\n  \u003cli\u003eNorrona recommends to choose your standard size, as the stretch rib construction expands comfortably without feeling restrictive.\u003c\/li\u003e\n  \u003cli\u003eLow volume seams sit smooth against the scalp, making it easy to wear underneath waterproof shell hoods.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWashing \u0026amp; Care Instructions\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHand wash in cold water or select a gentle machine wool cycle using a mild liquid wool detergent.\u003c\/li\u003e\n  \u003cli\u003eDo not wring or twist the wet knit to preserve the structural elasticity of the yarns.\u003c\/li\u003e\n  \u003cli\u003eReshape carefully and lay flat to dry naturally on a towel away from direct heat sources.\u003c\/li\u003e\n  \u003cli\u003eDo not tumble dry, bleach, or dry clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eNorrona Logo Beanie - Our FAQs\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWhat yarns are used to make the Norrona Logo Beanie in Pure Cashmere?\u003c\/strong\u003e It is knitted from a functional blend of natural merino wool and recycled synthetic fibres for lightweight warmth and long term durability.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWill this knit hat scratch or cause forehead irritation?\u003c\/strong\u003e No, the fine merino blend fibres feel exceptionally smooth and soft against sensitive skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCan I comfortably layer this beanie under a coat hood?\u003c\/strong\u003e Yes, its streamlined profile sits flat against the scalp without creating uncomfortable pressure points under hoods.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHow effective is the double layer rib construction in cold winds?\u003c\/strong\u003e The dual layer knit design creates a reliable barrier that stops chilling winds from penetrating around your ears.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWhat is the best way to launder this beanie without shrinking it?\u003c\/strong\u003e Washing on a cool wool setting and drying it flat preserves yarn memory and stops distortion.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhy Buy Norrona from Urban Industry\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWe've been running as an independent UK retailer since 2002, with two decades of experience behind every recommendation.\u003c\/li\u003e\n  \u003cli\u003eOur Excellent rating comes from more than 20,000 real reviews on Trustpilot, Google and Judge.me.\u003c\/li\u003e\n  \u003cli\u003eOur buying team selects only the menswear brands worth stocking, refreshed every season.\u003c\/li\u003e\n  \u003cli\u003eWherever you're ordering from, we offer reliable shipping and simple returns.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Code: \u003c\/strong\u003e5215-23\u003c\/p\u003e","brand":"Norrona","offers":[{"title":"ONE SIZE \/ Beige \/ Pure Cashmere","offer_id":56184381014401,"sku":"NN_2260608_ONE SIZE","price":69.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1213\/2346\/files\/Norrona_LogoBeanie_Beige_PureCashmere_01.jpg?v=1791369847","url":"https:\/\/www.urbanindustry.co.uk\/en-fr\/products\/norrona-logo-beanie-pure-cashmere-2260608","provider":"Urban Industry","version":"1.0","type":"link"}