Buffalo, New York, USA. Est. 1920.
Ehrhardt Koch started the New Era Cap brand back in 1920 in upstate New York and this business has stayed in family hands ever since. In the 1920's New Era made its money from the famous Gatsby Cap, in the 1930's the brand realised the potential of the professional Baseball league and they never looked back. By 1950, New Era Caps were the only independent cap maker supplying caps to big league baseball teams. Its impressive roster of clients included the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians and Detroit Tigers. Here at Urban Industry we stock a selected range of classic and contemporary New Era Caps each season.