Lacoste  –  Troyes, France. Est. 1933

Brand Story

The now iconic French sportswear brand, Lacoste was established by René Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They started with the revolutionary tennis shirt Lacoste had designed featuring the globally recognised Crocodile embroidered logo.

Here at Urban Industry we focus on the classic Lacoste L.12.12 Polo shirt and a curated selection of quality shirts, sweatshirts and t-shirts from the Lacoste collection.