The OBEY Clothing Brand Story
OBEY has been a key player in the global streetwear game for almost 20 year now, since its clothing line was launched in 2001 by renowned street artist Shepard Fairey (designer of the Obama ‘Hope’ poster).
That’s why we’ve stocked it since 2005 here at Urban Industry: because it always has its finger on the pulse, and it never stands still. What can we say? This brand is a big deal for us. So much so that we hosted a UK exclusive of the Obey Giant documentary back in 2018.
The brand’s roots come directly from counterculture: OBEY started out as a street art campaign way back in 1989 (titled “Andre the Giant Has a Posse”) when Fairey was still at the Rhode Island School of Design. He had no intention of turning this initial vision into a clothing brand – it just evolved that way naturally. Fairey describes the campaign as “an experiment in phenomenology” – and it certainly proved successful, with the US skate community adopting Andre stickers and plastering them all over the country.
12 years into the OBEY phenomenon, Fairey began to spread his iconography through clothing – which he saw as yet another medium. And the rest is history, to put it simply. It’s the kind of brand you’ll spot anywhere and everywhere, in places where you least expect.
We consistently stock a wide range of OBEY clothing and accessories, focusing on t-shirts (short-sleeve and long-sleeve) and jackets but we also get in plenty of other essentials such as hoodies, trousers, hats, sports socks and even the occasional bag.
If you have any questions about any OBEY products, whether it’s their availability, sizing, colourways or anything else, hit us up on live chat or send us an email. We’ll be happy to assist!
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Available in
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OBEY x Napapijri T-Shirt
Beige OakRegular price £54.95 GBPRegular priceUnit price per£0.00 GBPSale price £54.95 GBP -
Available in
- S
- M
- L
- XL
OBEY x Napapijri T-Shirt
Green FairmontRegular price £54.95 GBPRegular priceUnit price per£0.00 GBPSale price £54.95 GBP -
Available in
- M
- L
- XL
OBEY x Napapijri Epoch Shell Jacket
FairmontRegular price £244.95 GBPRegular priceUnit price per£0.00 GBPSale price £244.95 GBP -
Available in
- M
- L
- XL
OBEY x Napapijri Epoch Shell Jacket
OakRegular price £244.95 GBPRegular priceUnit price per£0.00 GBPSale price £244.95 GBP -
Available in
- S
- M
- L
- XL
OBEY x Napapijri Long Sleeve T-Shirt
Blue FlintRegular price £84.95 GBPRegular priceUnit price per£0.00 GBPSale price £84.95 GBP -
Available in
- M
- L
- XL
OBEY x Napapijri Shorts
FairmontRegular price £114.95 GBPRegular priceUnit price per£0.00 GBPSale price £114.95 GBP -
Available in
- ONE SIZE
OBEY x Napapijri Waistbag
Beige OakRegular price £54.95 GBPRegular priceUnit price per£0.00 GBPSale price £54.95 GBP -
Available in
- ONE SIZE
OBEY x Napapijri Waistbag
Green FairmontRegular price £54.95 GBPRegular priceUnit price per£0.00 GBPSale price £54.95 GBP -
Available in
- ONE SIZE
OBEY x Napapijri Bucket Hat
Beige OakRegular price £49.95 GBPRegular priceUnit price per£0.00 GBPSale price £49.95 GBP -
Available in
- ONE SIZE
OBEY x Napapijri Bucket Hat
Green FairmontRegular price £49.95 GBPRegular priceUnit price per£0.00 GBPSale price £49.95 GBP -
Available in
- ONE SIZE
OBEY x Napapijri Waistbag V2
Beige OakRegular price £54.95 GBPRegular priceUnit price per£0.00 GBPSale price £54.95 GBP -
Available in
- M
- L
- XL
OBEY Tear Drop Open Knit Shirt
UnbleachedRegular price £99.95 GBPRegular priceUnit price per£0.00 GBPSale price £99.95 GBP -
Available in
- M
- L
- XL
OBEY Alfred Polo Sweater
HydrangeaRegular price £99.95 GBPRegular priceUnit price per£0.00 GBPSale price £99.95 GBP -
Available in
- M
- L
- XL
OBEY Testament Button Front Short Sleeve Polo
Black MultiRegular price £109.95 GBPRegular priceUnit price per£0.00 GBPSale price £109.95 GBP -
Available in
- S
- M
- L
- XL
OBEY Stay Alert T-Shirt
Pigment Surf SprayRegular price £49.95 GBPRegular priceUnit price per£0.00 GBPSale price £49.95 GBP -
Available in
- S
- M
- L
- XL
OBEY Studios Hoodie
UnbleachedRegular price £109.95 GBPRegular priceUnit price per£0.00 GBPSale price £109.95 GBP -
Available in
- S
- M
- L
- XL
OBEY Excellence Hoodie
BlackRegular price £119.95 GBPRegular priceUnit price per£0.00 GBPSale price £119.95 GBP -
Available in
- S
- M
- L
- XL
OBEY Easy Denim pant
UnbleachedRegular price £104.95 GBPRegular priceUnit price per£0.00 GBPSale price £104.95 GBP -
Available in
- S
- M
- L
- XL
SaleOBEY Easy Denim Pant
Light IndigoRegular price £83.95 GBPRegular priceUnit price per£104.95 GBPSale price £83.95 GBP ( - 20%)Sale -
Available in
- ONE SIZE
OBEY Lowercase Nylon 6 Panel Strapback Cap
Moss GreenRegular price £44.95 GBPRegular priceUnit price per£0.00 GBPSale price £44.95 GBP -
Available in
- ONE SIZE
OBEY Lowercase Nylon 6 Panel Strapback Cap
BlackRegular price £44.95 GBPRegular priceUnit price per£0.00 GBPSale price £44.95 GBP -
Available in
- S
- M
- L
- XL
OBEY Iris In Bloom T-Shirt
BlackRegular price £32.95 GBPRegular priceUnit price per£41.95 GBPSale price £32.95 GBP ( - 21%)Sale -
Available in
- 30W
- 32W
- 34W
- 36W
OBEY Hardwork Pleated Pant
ClayRegular price £104.95 GBPRegular priceUnit price per£0.00 GBPSale price £104.95 GBP -
Available in
- ONE SIZE
OBEY Icon Eyes 6 Panel Strapback II Cap
UnbleachedRegular price £44.95 GBPRegular priceUnit price per£0.00 GBPSale price £44.95 GBP -
Available in
S- M
- L
- XL
OBEY Flowers Papers Scissors T-Shirt
CreamRegular price £41.95 GBPRegular priceUnit price per£0.00 GBPSale price £41.95 GBP -
Available in
- S
- M
- L
- XL
OBEY Green Power Factory T-Shirt
BlackRegular price £32.95 GBPRegular priceUnit price per£41.95 GBPSale price £32.95 GBP ( - 21%)Sale -
Available in
- S
- M
- L
XL
OBEY Icon Split T-Shirt
BlackRegular price £32.95 GBPRegular priceUnit price per£41.95 GBPSale price £32.95 GBP ( - 21%)Sale -
Available in
S- M
- L
- XL
OBEY City Flowers T-Shirt
WhiteRegular price £41.95 GBPRegular priceUnit price per£0.00 GBPSale price £41.95 GBP -
Available in
- S
M- L
- XL
OBEY Studios T-Shirt
CucumberRegular price £41.95 GBPRegular priceUnit price per£0.00 GBPSale price £41.95 GBP -
Available in
- S
- M
- L
- XL
OBEY Visual Design Studio T-Shirt
BlackRegular price £41.95 GBPRegular priceUnit price per£0.00 GBPSale price £41.95 GBP -
Available in
- M
L- XL
OBEY Established Works Bold Hoodie
BlackRegular price £109.95 GBPRegular priceUnit price per£0.00 GBPSale price £109.95 GBP -
Available in
- M
- L
- XL
OBEY Established Works Bold Zip Up Hoodie
Ash GreyRegular price £91.95 GBPRegular priceUnit price per£114.95 GBPSale price £91.95 GBP ( - 20%)Sale -
Available in
- S
- M
- L
- XL
OBEY Established Works Bold Zip Up Hoodie
BlackRegular price £91.95 GBPRegular priceUnit price per£114.95 GBPSale price £91.95 GBP ( - 20%)Sale -
Available in
- M
- L
- XL
OBEY Established Works Bold Crew Sweatshirt
Ash GreyRegular price £83.95 GBPRegular priceUnit price per£104.95 GBPSale price £83.95 GBP ( - 20%)Sale -
Available in
- M
- L
- XL
OBEY Established Works Bold Crew Sweatshirt
BlackRegular price £83.95 GBPRegular priceUnit price per£104.95 GBPSale price £83.95 GBP ( - 20%)Sale -
Available in
M- L
XL
OBEY Benny Cord Shirt Jacket
Dark CedarRegular price £95.95 GBPRegular priceUnit price per£159.95 GBPSale price £95.95 GBP ( - 40%)Sale -
Available in
- M
L- XL
OBEY Benny Cord Woven Shirt
Purple Rose MultiRegular price £74.95 GBPRegular priceUnit price per£124.95 GBPSale price £74.95 GBP ( - 40%)Sale -
Available in
- M
LXL
OBEY Alex Woven Shirt
Irish Cream MultiRegular price £59.95 GBPRegular priceUnit price per£99.95 GBPSale price £59.95 GBP ( - 40%)Sale -
Available in
- M
- L
XL
OBEY Expand Jacquard Polo Shirt
Black MultiRegular price £56.95 GBPRegular priceUnit price per£94.95 GBPSale price £56.95 GBP ( - 40%)Sale -
Available in
- 30W
- 32W
- 34W
- 36W
OBEY Bigwig Baggy Twill Cargo Pant
Silver GreyRegular price £84.95 GBPRegular priceUnit price per£124.95 GBPSale price £84.95 GBP ( - 32%)Sale -
Available in
- 30W
- 32W
- 34W
36W
SaleOBEY Straggler Pant
Sepia BrownRegular price £69.95 GBPRegular priceUnit price per£99.95 GBPSale price £69.95 GBP ( - 30%)Sale -
Available in
- ONE SIZE
OBEY Case 6 Panel Classic Snapback Cap
Dark CedarRegular price £44.95 GBPRegular priceUnit price per£0.00 GBPSale price £44.95 GBP -
Available in
- ONE SIZE
OBEY Case 6 Panel Classic Snapback Cap
BlackRegular price £44.95 GBPRegular priceUnit price per£0.00 GBPSale price £44.95 GBP -
Available in
- M
LXL
OBEY Bennie Woven Shirt
Unbleached MultiRegular price £56.95 GBPRegular priceUnit price per£94.95 GBPSale price £56.95 GBP ( - 40%)Sale -
Available in
- M
- L
- XL
OBEY Bugs Jacquard Polo Shirt
Roobios MultiRegular price £56.95 GBPRegular priceUnit price per£94.95 GBPSale price £56.95 GBP ( - 40%)Sale -
Available in
- S
- M
- L
- XL
OBEY Believing Is Seeing T-Shirt
WhiteRegular price £34.95 GBPRegular priceUnit price per£49.95 GBPSale price £34.95 GBP ( - 30%)Sale -
Available in
S- M
LXL
OBEY Fight The System T-Shirt
BlackRegular price £27.95 GBPRegular priceUnit price per£39.95 GBPSale price £27.95 GBP ( - 30%)Sale -
Available in
- S
- M
- L
XL
OBEY Big Easy Canvas Pant
Smokey OliveRegular price £89.95 GBPRegular priceUnit price per£129.95 GBPSale price £89.95 GBP ( - 31%)Sale