Asics – Kobe, Japan. Est. 1949

Brand Story

Asics is an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Founded in Japan in 1949 (alongside sister brand Onitsuka Tiger), the company changed its name to Asics in 1977 to fully concentrate on providing athletes with running shoes that exceeded technical and performance levels at the time. We here at Urban Industry are delighted to be a stockist of top tier Asics shoes such as the Gel Saga and Gel Lyte shoes. Check out the full range of mens Asics footwear below.