Urban Industry Summer 18 Capsule Collection
When we started on a new capsule collection for Urban Industry we decided to draw inspiration from the very locality that the store is situated in, nestled less than 1/4 mile from the English Channel and at the very start of the South Downs National Park, it was the perfect place to start from. The newest of all the National Parks in England, the South Downs Park encompasses some 1600km2 of rolling hills, forests, beaches and of course iconic white cliffs. Planting Urban Industry firmly in this terrain, our own brand designs draw heavily on this influence but also looks to our 17 years of history in stocking creative streetwear brands from around the world.
We've developed complimentary graphics with on point colour ups featuring the English Channel, lighthouses, the beautiful Seven Sisters Cliffs and relaxed seaside fishing themes from the coastal town of Eastbourne which we reside in.
Because of our background in classic street wear we've selected the best US made, heavyweight t-shirts we could find. 6.1Oz 100% cotton and pre shrunk for durability, we think these tees are durable and fit well. Bringing things back to Sussex, all the items including the cotton tote bags are printed locally to us in Hastings.
To show this collection in close proximity to the Urban Industry Store we shot this Lookbook on the beaches of Birling Gap under the pristine white cliffs of the famous Seven Sisters, a range of seven cliff faces with their peaks and valleys, which have been used in many movies to depict the white cliffs of Dover.
Shop the Urban Industry Summer Collection here