We here at Urban Industry have teamed up with men’s grooming brand Uppercut Deluxe to give you the lowdown on how to get the most from their hairstyling products. Enlisting the skills of Paul Hewitt from AONOBarbers in Brighton, we set up an impromptu barbershop right here in the Urban Industry store in Eastbourne for the day to show you how to use each of their flagship products – the Uppercut Deluxe Pomade, Featherweight Pomade, Matte Clay and Monster Hold Pomade. Check out the videos to get the ideal look!
First in the chair is Urban Industry boss man Daniel King who opted for the Uppercut Deluxe Featherweight Pomade. This pomade offers a dry finish for a natural looking hold which is perfect for those looking for an unfussy, laid-back style.
Next up we have Urban Industry Customer Services Assistant Simon Yates. Simon went with the Uppercut Deluxe Monster Hold Pomade which is the strongest product Uppercut offer. Extra powerful, sweat resistant and great for all styles.
In the chair next we have Urban Industry Content Manager Sean Mahon. Sean opted for the popular Uppercut Deluxe Classic Pomade which is a bestseller here at Urban Industry. The Pomade gives control and definition without the weight of traditional pomade and is ideal for those looking for that slick styled look.
Finally we have Urban Industry Warehouse Assistant Josh Buckwell. Josh styled his new cut with the Uppercut Deluxe Matte Clay which is a pliable, re-workable product that offers a really versatile option for those that prefer the messy look.
Thanks to Richie from Uppercut Deluxe for organising the day and for supplying the product (and the pizza!). Also, we would like to thanks Paul and the team from AONO Barbershop for smartening us all up and also to Jonathan from Other Finger Films for putting the whole thing together.