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Exciting things are on the horizon for 2016 as we anticipate the arrival of The North Face Black Label line, a modern, street level approach towards some of the brands most coveted outerwear designs.
The North Face have been a staple part of our outerwear range here at Urban Industry for years, and we have witnessed the brands ever growing prominence in the UK streetwear scene. With their rich heritage, knowledge in technical design and highly wearable apparel, The North Face are at the forefront of the rise in utilitarian outerwear trends that we are witnessing today.
Back in 2003, The North Face started their Purple Label with designer Eiichiro Homma, the man behind contemporary Japanese menswear brand – nanamica, aiming to offer a mixture of style and functionality for everyday wear. Exclusive to Japan, the highly sought after Purple Label is considered to be one of the most elusive brands in the market. The line utilises bold patterns and colour palettes, draws design inspiration from the great outdoors in terms of functionality and material, and ultimately translates trusted outdoor clothing in to an urban environment.
The Purple Label has been designed with the Japanese market in mind and has enjoyed huge success since it’s inception. In 2016 we introduce the brands Black Label in to our line up. A range that follows similar practices to the Purple Label, but one that has been designed from a European perspective for the European market. Again drawing inspiration form the brands 48 years of outdoor heritage, the line is developed using popular silhouettes from various other releases over the years, adapted to be worn on the day-to-day. The collection is comprised of shirting and lightweight jacket options, arriving in a subtle colour palette suited for the season. All pieces have been constructed from robust yet breathable materials, and you can expect to find the same innovative technology that has gained The North Face so much recognition over the years.
You can shop The North Face Black Label colleciton HERE