1. Hi Rob! Can you tell us how you got started with SLVDR and give us a brief history of the brand?
I started SLVDR about 4 years ago for two reasons. One, I had grown up in the board sports world but my style had evolved and I noticed others had done the same. I found a void in the market for design driven product that was not stuffy and still had a youthful feel. Two, I had also been designing technical outerwear for about 14 years and was looking for a new challenge. SLVDR means "salvation" in Spanish, so the brand is my design salvation.
2. What’s the inspiration for the brand name and what’s the correct way to pronounce it? We here at Urban Industry have been going with ‘Salvador’, like the artist. Is that right?
You are correct- SLVDR is pronounced sal-va-dor. The inspiration behind the brand is to take the Southern California lifestyle I grew up with along with my travels around the world to create detail and design oriented clothing. I am really inspired by architecture, furniture, graphics and industrial design and my goal is to take classic apparel design and make it relevant for today’s SLVDR customers.
3. Some of the jackets and shirts we’ve had through already feature cool stuff like ThermoTech lightweight insulative material. Is this tech approach something we can expect in future SLVDR releases?
Yeah, I have created a sub division called SLVDR+. This group of product uses technical and functional fabrics that have the ability to keep the wearer more comfortable though features like: heat retention, moisture wicking, odor resistant and water proof. I will certainly keep developing this product. Just as all our lives have improved with new technology in computers, transportation and gadgets so should our clothing.
4. What’s coming up over the next few months for SLVDR? Any exciting stuff you can share with us?
I am super excited about the Holiday line that ships in a few weeks as well as the fabric mixes and material choices for Spring 14.
5. Finally, do you have any advice for young brands starting out?
My best advice is "have a unique perspective and only produce what you believe in".
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