Dutch artist and all-round creative genius Parra stops by Urban Industry for Spring 2014 with his new collection of Rockwell by Parra clothing. If you’re familiar with Parra’s style, both through his artwork and clothing designs, then this drop will need no introduction. Bold prints in primary colours on range of t-shirts and vests dominate the range. Elsewhere we see the Dutch brand continue to grow their knitwear offering with the Dive Knitted Pullover Sweatshirt.
The new Rockwell by Parra collection for Spring 2014 probably won’t win over any new fans; moreso it will keep existing fans of the brand happy. That’s not necessarily a bad thing though. In an industry full of brands itching to jump on the next hype trend, it’s reassuring to see a brand who is comfortable in their own skin and the goods that they produce. Rockwell by Parra is primarily a vehicle for the artist’s creative output so I doubt we’ll be seeing any leather jogging pants soon.