To coincide with the release of their latest collection for Spring/Summer 2015, Rockwell by Parra has announced a change in its name, to be now simply known as ‘By Parra’. The change expresses better what the brand is all about, put simply; Parra’s art on a wide variety of high quality products.
The brand is the brainchild of dutch artist Piet Parra, renowned for his curvy post-pop imagery consisting of surreal characters, vibrant colour palette and unique squiggly hand drawn lettering. For over a decade now, Rockwell By Parra has been supplying the market with its easily recognisable designs and patterns, applied to a range of high quality, street ready garments.
Despite the change in name, the brand continues much in the same vein as before, and their latest collection ‘Marvelous’ still offers up the familiar humorous graphics, along with quality in fit and cut that we have seen in previous seasons. You can shop the full By Parra range HERE