With the reintroduction of Raen Optics here at Urban Industry this week comes two top-tier collaborations. Firstly, the Deus Ex Machina collaboration that showcases both brands’ love of motorcycling and the second is with the Portland-based outdoors lifestyle brand Poler Stuff. Comprising of three distinct Raen sunglasses models (the Deakin, The Dayton and the Breslin), this collaboration is perfect for all your summertime adventures!
Benji Wagner, Creative Director of Poler Stuff had the following to say about the Raen x Poler collaboration – “We are excited to release this collection of unique shades just in time for summer adventures. We spend so much time in the shade up here in the NW that when the sun comes out we need some quality glasses. The unique colorway and three different shapes to choose from mean there’s something for everyone to wear while they soak in the #campvibes this summer!”
“Collaborating with POLER on this collection was an opportunity for RAEN to pair up with a like-minded brand whose attention to detail and passion for creating timeless, quality goods aligned with our own,” says Justin Heit, RAEN Creative Director. ”Moreover, this was a chance for RAEN to embrace its adventurous roots and let the consumers in on our fervor for the outdoors…whether we are at the beach, in the woods, on rock or taking on trails, both brands now have a common crossroad with the limited release RAEN x POLER collection.”