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Puma X Hussein Chalayan

May 12, 2017

Last week we took delivery of some premium Puma Black Label trainers here at Urban Industry. Black Label is Puma’s top tier and we’re lucky to be one of only a handful of UK stockists of these sneakers. This new collection with famed fashion designer Hussein Chalayan sees the Puma HC 90, a trainer with performance-inspired tooling, given a premium concrete-look textured upper in reference to city landscapes.

Motion is what keeps world-renowned fashion designer and PUMA Creative Director Hussein Chalayan curious. It inspires him to re-configure a shoe, a jacket, a lifestyle. His curiosity seeks to alter—to physically morph space, time, and movement by drawing inspiration from anthropology, technology, and hybrid cultures. In October 2008, Hussein presented his Inertia collection. It broke new creative ground with its moulded latex garments. They encapsulated movement to make a statement about the “speed of our lives.” This statement is a common thread through his PUMA collections; he welds his precision of approach with the PUMA’s playfulness and explores motion on new levels. His final creations are made for a life lived swift—but also one that takes the time to recognize and reflect on those moments that best define life itself.

Sit on any street corner in this big wide world and it’s easy to learn a few things. Corroborating this claim: Hussein Chalayan’s latest PUMA collection. He explored cities. Observed pedestrians. Watched the way they move, the way they hustle, the way they shift their weight and manoeuvre through an urban environment—slightly left of centre and always with distinction. The resulting designs merge style into function into style. They play with sculpted volume (robust moulds) and sport detailing (functional textures). Fabrics dabble in contrast (neoprene, leather, suede). Footwear smacks opposing silhouettes together and secures them with a zip. Collectively, it’s a season made to move within the crowd but never (never ever) follow the masses.


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