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PUMA R698 ‘Soft’ Pack

Jul 12, 2016

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The sleek R698 running silhouette from PUMA undergoes a stripped back rework this season in the ‘Soft’ Pack.

Having originally been introduced to the public as a performance running silhouette in the early 90’s, the shoes form fitting style quickly caught the eye of the lifestyle market and it soon became a firm favourite with sneaker lovers worldwide. Maintaining its comfort enhancing Trinomic sole technology, the shoe has been subject to several iterations over the years, with collaborators lining up to apply their creative direction to the popular silhouette and because of that, the R698 has been a key player in the retro runner resurgence.

The ‘Soft’ pack simplifies the R698, removing some of the panelling on the Formstripe branding and replacing it will perforations, reducing some of the bulkiness for a clean look. A plush suede has been added to the upper which arrives in rich black and blue colour options and sits on top of a stark white Trinomic sole unit.

This lightweight and simplistic rework of the R698 makes for the perfect end of the summer style which can be worn through to the colder months. The PUMA R698 ‘Soft’ Pack will be arriving with us tomorrow (11th of September). You can shop our entire PUMA range HERE.  

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